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UnknownBeautiful gouache of the 50's for DOP - L'Oréal - Cosmetics advertising
$2,282.71
£1,671.64
€1,900
CA$3,107.33
A$3,482.92
CHF 1,813.46
MX$42,527.97
NOK 23,024.30
SEK 21,824.96
DKK 14,459.58
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About the Item
Beautiful gouache of the 50's for DOP.
The Berlingot DOP is a plastic packaging designed in 1951 to receive the Dopal shampoo from L'Oréal. It was first developed in 1933 for hairdressers, then made available to the general public in the form of the DOP Berlingot. This berlingot, designed by Vasarely, was made by Roland de la Poype.
Originally designed to be used as a sample, the DOP canister allowed L'Oréal to sell shampoo in individual doses and was manufactured for over 25 years. According to the inventor, "80 million doses were sold the second year" for L'Oréal.
Advertising - Hygiene
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Air France, a pioneering force in the aviation industry, commissioned Picart le Doux to create a visual masterpiece that would not only promote the airline but also embody the spirit of French sophistication.
Jean Picart le Doux, born in Paris in 1902, was a renowned French artist celebrated for his contributions to the field of tapestry, ceramics, and graphic arts. His artistic flair and distinctive style made him a sought-after figure in the mid-20th century. Picart le Doux's ability to blend traditional artistic elements with modern aesthetics is evident in "France Air France," where he skillfully captures the essence of both travel and national pride.
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Located in PARIS, FR
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Circa 1950 original poster by Lucien Boucher for Air France - Planispheres
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Located in PARIS, FR
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In this particular poster, Boucher uses artistic elements like vibrant colors, symbolic depictions of different regions, and various modes of transportation to showcase Air France’s extensive global routes. The poster's style reflects the influence of both Art Deco and traditional mapmaking, blending modernity with classical touches. The planes are seen flying across the map, connecting continents, while small details like ships, animals, and historical figures embellish the poster, each representing the diverse cultures and histories of the regions Air France serviced.
These posters were often printed by French lithography studio Perceval, known for its high-quality production, further enhancing the visual appeal of Boucher’s work. The Réseau Aérien Mondial map posters are not just travel advertisements but also collectible pieces of art, highly valued by collectors of vintage aviation...
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Paper, Lithograph, Linen
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