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Paul Schuitema Tentoonstelling/Bki 19311931
1931
About the Item
Paul Schuitema - 1879-1973
Tentoonstelling/Bki 1931
23 ½ x 18”. Unlined.Good condition with the exception of a small minor tear top middle poster.Good color.
Rare.
A pioneer in modernistic graphic design, Schuitema also worked as a photographer, filmmaker and furniture designer. After WW1, his first major client was Berkel Scales for whom he designed a complete graphic line. His style had its roots in the philosophy of de Stijl and the precepts of the Bauhaus and Constructivists. Later on, he also did work for Philips and the Dutch Post Office. A teacher at the Royal Academy in the Hague, Schuitema’s virtuosity at photomontage, New Typography, and graphic design tricks, such as overprinting, influenced the next generation of Dutch designers.
This poster, advertising an exhibition of the Federation of Art in Advertising, is typical of his work. Schuitema uses bold, legible sans-serif typography and only two colors to convey his message. The asymmetrical placing of the logo in the background draws even more attention to the words. Schuitema
- Creator:Paul Schuitema (1897 - 1973, Dutch)
- Creation Year:1931
- Dimensions:Height: 23.05 in (58.55 cm)Width: 18 in (45.72 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:
- Gallery Location:New York, NY
- Reference Number:1stDibs: LU292211813072
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