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Adolphe Jean-Marie (AM) Cassandre1935 Original Art Deco poster by Cassandre - Dubo, Dubon, Dubonnet1935
1935
$3,578.99
£2,605.47
€3,000
CA$4,881.73
A$5,465.59
CHF 2,865.79
MX$67,530.79
NOK 36,110.73
SEK 34,087.09
DKK 22,831.35
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About the Item
"In triptych form, the mythical Dubo, Dubon, Dubonnet is in a way the ancestor of the animated gif! A simple, poetic visual narrative wrapped in a humorous tone. A silhouette darkens as the Dubo, Dubon, Dubonnet sequence progresses. Some say that it's these gestures and features that have given rise to our image of the aperitif. Cheers, Cassandra!
Today, the Evin law would forbid this type of alcohol promotion, but that hasn't stopped this poster from becoming a cult image, taken up and quoted by every generation of graphic designers. Dubonnet is a brand of vermouth flavored mainly with cinchona, available in red and white. It was created by French chemist Joseph Dubonnet. It was in Paris, near the future site of the Garnier opera house, that Joseph Dubonnet developed his cinchona wine in 1846. To combat malaria, he developed this bitter-tasting medicine, which he masked with a strong-tasting decoction of herbs and spices. Soldiers in the Foreign Legion first used it in the mosquito-infested swamps of North Africa. Joseph's wife was the first to serve the potion as an aperitif to her friends, and word of mouth ensured Dubonnet's popularity.
Since 1976, the Dubonnet brand has been owned and marketed by the Pernod Ricard group."
Alcohol - Vermouth - Advertising
Graphic Alliance Paris
- Creator:Adolphe Jean-Marie (AM) Cassandre (1901 - 1968)
- Creation Year:1935
- Dimensions:Height: 10.63 in (27 cm)Width: 14.18 in (36 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:Good condition, slight soiling, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792212573572
Adolphe Jean-Marie (AM) Cassandre
Cassandre, pseudonym of Adolphe Jean-Marie Mouron (1901 – 1968) was a French painter, commercial poster artist, and typeface designer. Born in Ukraine to French parents, Cassandre moved to Paris as a young man where he studied at the École des Beaux-Arts and at the Académie Julian. The popularity of posters as advertising afforded him an opportunity to work for a Parisian printing house. Inspired by cubism as well as surrealism, Cassandre became successful enough that with the help of partners he was able to set up his own advertising agency called Alliance Graphique, serving a wide variety of clients during the 1930s. He is perhaps best known for his posters advertising travel. His creations for the Dubonnet wine company were among the first posters designed in a manner that allowed them to be seen by occupants in moving vehicles. His posters are memorable for their innovative graphic solutions and their frequent denotations to such painters as Max Ernst and Pablo Picasso. In 1936, his works were exhibited at the Museum of Modern Art in New York City which led to commissions from Harper's Bazaar to do cover designs.
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