Andy Warhol Campbell's Soup invitation 1962 (Andy Warhol Ferus Gallery 1962)

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Andy Warhol Campbell's Soup invitation 1962 (Andy Warhol Ferus Gallery 1962)
1962

About the Item

Andy Warhol Pepper Pot (Andy Warhol Ferus Gallery invitation 1962): The rare much sought-after, original invitation to Andy Warhol's 1962 Ferus Gallery exhibition (Los Angeles, California July 9, 1962) - the very exhibition that would debut Warhol's Soup Can paintings and change both popular culture & the art world as we now know it, forever. One of the most historic & important Pop Art collectibles in existence - a must have for the true Warhol collector. Not to be passed upon. Medium: Lithograph in colors on wove paper. 1962. Dimensions: 13 x 10 inches. Fair overall vintage condition; fold-lines as originally issued; some minor separation to mid-right & left edges; toning to upper half; surface stains on lower right; small tear on mid-left bottom edge. Soup Can illustration well-preserved. Unsigned from an edition of unknown. Provenance: Bonhams Auctions. Literature & References: 'An L.A. Gallerist Bought Out Warhol’s First Painting Show for $1,000—and Ended Up with $15 Million' (Abigail Cain, Artsy). Further background & history: "Walter Hopps, along with his partner Irving Blum, ran the groundbreaking Ferus Gallery in West Hollywood. Originally founded by Hopps and artist Ed Kienholz in 1957, the gallery was initially a homegrown operation solely featuring California artists—Ed Ruscha, Larry Bell, John Altoon, and Robert Irwin, among others. The art may have been first-rate, but neither Hopps nor Kienholz had a mind for business. Ferus was on the brink of shutting down when Blum, a dapper New York salesman, strolled in. He took over Kienholz’s share of the gallery and insisted that they add a handful of New York artists to the roster. In 1961, Blum and Hopps traveled to New York in search of young talent. A dealer friend directed them towards Warhol, already a sought-after commercial illustrator. Hopps recalled that, during their visit to Warhol’s upper Lexington townhouse, they saw a mix of crisp, black-and-white paintings like Telephone (1961) and full-color canvases riffing on comic book characters such as Superman and Dick Tracy (Blum, unlike Hopps, was rather unimpressed by these works). Still, Hopps and Blum floated the idea of showing Warhol’s work at Ferus. The artist, with his lifelong attraction to movie stars, was particularly intrigued by the West Hollywood location. They agreed to keep in touch. Several months later, Blum visited Warhol again and stumbled across three Campbell’s soup canvases leaning against the wall. A lightbulb went off in his head. “What about my showing these soup can paintings in L.A.?” the gallerist asked Warhol. 'He hesitated,” Blum recalled. “I said, ‘Andy, movie stars come into the gallery.’ A total lie because movie stars never came into the gallery.' But the fib worked. On July 9, 1962—a year and a half later—the first exhibition of Warhol’s paintings opened at Ferus Gallery. There were 32 canvases in total, from minestrone to clam chowder. 'I remember asking Andy how he’d describe the paintings,' Hopps said. 'He gave me a funny smile, and he said, ‘I think they’re portraits, don’t you?’ It was an interesting, ambiguous answer—as though he didn’t distinguish between people and things.' Blum had the idea to display the canvases on thin shelves rather than hanging them on the wall, the fine-art equivalent of cans lining the supermarket aisle. Hopps’s then-wife, Shirley, remembered thinking, “It was one of those times when we knew we were onto something.” But collectors didn’t seem to agree—Blum had managed to sell just one canvas, with another four on hold, when he decided to do something drastic. He was going to buy all the paintings himself, keeping the series intact. He cancelled the four holds, bought back the fifth, and made a deal with Warhol to buy the entire set on layaway: $100 a month for 10 months. It wasn’t until 1996 that he finally relinquished the paintings to the Museum of Modern Art—for $15 million." (Abigail Cain) _ Obsessed with celebrity, consumer culture, and mechanical reproduction, Pop Art king, Andy Warhol created some of the 20th century’s most iconic images. Warhol was widely influenced by popular & consumer culture, with this being evident in some of his most famous works: 32 Campbell's soup cans, Brillo pad box sculptures, and portraits of Marilyn Monroe & Mick Jagger, for example. Rejecting the standard painting and sculpting modes of his era, Warhol embraced silk-screen printmaking to achieve his characteristic hard edges and flat areas of color. The artist mentored Keith Haring and Jean-Michel Basquiat and continues to influence contemporary art around the world: His most bold successors include Richard Prince, Takashi Murakami, and Jeff Koons. Warhol has been the subject of exhibitions at the Whitney Museum of American Art, Museum of Modern Art, Tate Modern, and Centre Pompidou, among other institutions. Related Categories 1960s Andy Warhol. Vintage Andy Warhol. Andy Warhol Campbell's soup. Mid century modern. Pop Art. Andy Warhol Pepper Pot. 60s pop art. Andy Warhol Ferus gallery. Andy Warhol Los Angeles.

Creation Year:
1962
Dimensions:
Height: 13 in (33.02 cm)Width: 10 in (25.4 cm)
Medium:
Paper,Lithograph
Movement & Style:
Pop Art
After:
Andy Warhol (1928 - 1987, American)
Period:
1960-1969
Condition:
Gallery Location:
NEW YORK, NY
Reference Number:
1stDibs: LU354312862432

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