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Bernard VillemotOrangina Sun Original Vintage Poster 1982 Original by Bernard Villemot1982
1982
About the Item
Orangina Sun -2 Sheet Red is a 1982 large French advertisement by Bernard Villemot for the soft drink, Orangina. This artwork incorporates Villemot's orange peel swirl motif that he developed and carried through many Orangina posters. This particular poster is known for its over printing of text in the bottom left margin of the piece which was consistent for the entire run of the poster. The text translates to, “A dash of fun…”
Bernard Villemot (1909-1989) developed the Orangina swirl logo to solve a French advertising regulation that prohibited the depiction of fruit on advertising for drinks with less than 20% juice content. The orange swirl logo has precedent in the 1920's advertising of Leonetto Cappiello and his artwork for Bitter Campari.
Orangina is a carbonated beverage made from a mixture of citrus fruits that contain no artificial coloring. The drink made its debut in 1935 and is known for its signature bottle design which features pebbled glass to mimic the feel of an orange peel.
This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.
- Creator:Bernard Villemot (1911 - 1989, French)
- Creation Year:1982
- Dimensions:Height: 63 in (160.02 cm)Width: 94 in (238.76 cm)
- Medium:
- Period:
- Condition:
- Gallery Location:Boca Raton, FL
- Reference Number:Seller: 10341stDibs: LU2560215826062
Bernard Villemot
Villemot, one of the leading graphic designers in France during the post-war period, is regarded as one of France's most talented twentieth-century poster artists. He was the subject of retrospective exhibitions at the Musee des Arts Decoratifs and the Bibliotheque Nationale in Paris between 1980 and 2000. Belonging to the movement that moved towards an international graphic style after the Bauhaus and de Stijl, Villemot's advertising clients included Air France, Perrier, Orangina, and Bergasol. His work is characterized by vivid colors, thin outlines, and abstract and organic forms.
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