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General IdeaDr. Brute's Shield1987
1987
$3,500
£2,704.36
€3,126.49
CA$4,945.75
A$5,546.99
CHF 2,904.87
MX$67,401.35
NOK 36,887.03
SEK 34,971.50
DKK 23,337.63
About the Item
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.
The group was both prolific and multi-disciplinary long before it became de rigueur. They with photography, sculpture, painting, mail art, video, installation, multiples, and performance.
With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism.
Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles.
This print comes from "Fear Management": a set of 8 prints that celebrates some of General Idea's defining and most beloved motifs by situating them on a crest. This showcases their clever blend of historical fantasy and invented patrimony.
Many of these self-mythologizing crests debuted in 1986 during their exhibition at the Albright-Knox Art Gallery in Buffalo entitled: The Armoury of the 1984 Miss General Idea Pavillion.
This series is a defining example of one of General Idea's most iconic motifs, the crest, which showcases their clever blend of historical fantasy and invented patrimony.
"Dr. Brute Shield" showcases a fluorescent yellow and black leopard-patterned crest centered on a hand-painted backdrop. This iconic pattern is borrowed from the group's colleague and frequent collaborator, Eric Metcalfe, whose alter-ego "Mr. Brute" was synonymous with the same daring motif.
This distinctive imagery draws inspiration from two prior works: "The Dr. Brute Colonnade (Dominant Imagery)" (1975) and "The Dr. Brute Colonnade and Drop Ceiling Detail" (1975), both of which showcase Metcalfe as Mr. Brute.
Individual prints from "Fear Management" rarely come to market. While we are offering this specific print individually, we also have a complete unframed set available for purchase.
Questions about this piece? Contact us.
Visit our Toronto gallery on Thursdays or by appointment.
"Dr. Brute Shield" from the "Fear Management" series.
Canada, 1987
Screenprint
Signed and numbered by the artist.
From an edition of 50
Embossed signature
33"H 22"W (work)
35.5"H 24.25"W (framed)
Very good condition
Note: this work is sold individually. Please contact us if you are interested in "Fear Management" a complete set of 8 prints.
- Creator:
- Creation Year:1987
- Dimensions:Height: 33 in (83.82 cm)Width: 22 in (55.88 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:Very good condition.35.
- Gallery Location:Toronto, CA
- Reference Number:Seller: 11-231stDibs: LU215213447282
General Idea
General Idea was commissioned by the Toronto Stock Exchange to install a work/mural. Shortly after the TSX published two prints, a lithograph poster and a limited edition print. However, most of the edition was destroyed/thrown away, when they moved from the trading floor at the TD Centre to their offices. As a result, the work has almost achieved mythological status amongst General Idea collectors.
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Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.
The group was both prolific and multi-disciplinary long before it became de rigueur. They use photography, sculpture, painting, mail art, video, installation, multiples, and performance.
With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism.
Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles.
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The group was both prolific and multi-disciplinary long before it became de rigueur. They with photography, sculpture, painting, mail art, video, installation, multiples, and performance. While the medium frequently changed, General Idea early introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles.
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The group was both prolific and multi-disciplinary long before it became de rigueur. They use photography, sculpture, painting, mail art, video, installation, multiples, and performance.
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