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General Idea
General Idea "Ursa Major and Taurus"

1983

About the Item

General Idea formed in 1967 in Toronto and over the next nearly 30 years made a remarkable contribution to post-modern art. Their body of work combines provocative or banal imagery with wit and irony, creating subversive cultural critiques on a wide range of topics from the role of the artist in society to the AIDS crisis. Two of the members, Felix Partz and Jorge Zontal died of AIDS in 1994. Its surviving member, AA Bronson, continues to practice as an independent artist and oversees the representation and exhibition of General Idea’s work internationally. In the early 1980's General Idea was commissioned by the Toronto Stock Exchange to install a work/mural. Shortly after the TSX published two prints; a lithograph poster and a limited edition print. However most of the edition was destroyed/thrown away when they moved from the trading floor at the TD Centre to their offices. As a result this work has almost achieved mythological status amongst General Idea collectors. We are excited to be offering this very rare and wonderful General Idea work. One of the most elegant pieces General Idea created, this work represents an intersection between Toronto history, finance and conceptual art in Canada. Questions about this product? Call us. Additional images available by request. “Ursa Major & Taurus: Pavilion Fragments from the Starry Vault” 1983. Relief print with 23 carat-gold letterpress hot-stamping, analine dyes on paper Titled, signed, dated 1983 and numbered by General Idea. From an edition of 100 23"H 31"W (work) 31"H 38.5"W (framed) Very good condition
  • Creator:
  • Creation Year:
    1983
  • Dimensions:
    Height: 23 in (58.42 cm)Width: 31 in (78.74 cm)
  • Movement & Style:
  • Period:
  • Condition:
  • Gallery Location:
    Toronto, CA
  • Reference Number:
    Seller: 04-191stDibs: LU21524220981

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In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They with photography, sculpture, painting, mail art, video, installation, multiples, and performance. While the medium frequently changed, General Idea early introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. (The EyeEye crest, for example, reappears in 1993 as a benefit print for the International Festival of Authors) This print comes from "Fear Management": a set of 8 prints...
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By General Idea
Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They with photography, sculpture, painting, mail art, video, installation, multiples, and performance. With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism. Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. Perhaps one of the earliest of these icons is the pinching hand, or "Hand of the Spirit" which debuts around 1972 and appears frequently throughout the decade. Centered on a hand-painted background, "The Hand of the Spirit of Miss General Idea" features a vibrant crest that displays a hand with fingers curled in a mystical gesture. This print comes from "Fear Management": a set of 8 prints...
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Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant cont...
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Cornucopia
By General Idea
Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They use photography, sculpture, painting, mail art, video, installation, multiples, and performance. With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism. Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. This print comes from "Fear Management": a set of 8 prints...
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In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They use photography, sculpture, painting, mail art, video, installation, multiples, and performance. With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism. Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. This print comes from "Fear Management": a set of 8 prints...
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