Leopoldo Metlicovitz

La Sera - Original Vintage Advertising Lithographby L. Metlicovitz - 1900 ca.

1900 ca.

Vintage Poster is a beautiful colored lithograph on cardboard, realized by the Italian artist Leopoldo Metlicovitz (Trieste, 1868 - Ponte Lambro, 1944) and printed around 1900 by G. Ricordi and C. Milano, Milan. Monogrammed on plate on the left at the center. A wonderful and fashionable vintage Art Nouveau advertising poster of the Neapolitan tailoring company "Mele" in excellent condition except for three visible abrasions of the paper on the right margin do not affect the image. This Modern and colorful poster shows the Metlicovitz's full mastery of the artistic medium, has the dignity of an object of art to collect and could be a sophisticated piece of your home furniture. Leopoldo Metlicovitz (Trieste, 1868 - Ponte Lambro, 1944) The Italian painter, illustrator, theatrical and advertising scenographer is considered one of the precursors of Futurism and, together with Leonetto Cappiello, Adolf Hohenstein, Giovanni Maria Mataloni and Marcello Dudovich, one of the fathers of modern Italian poster art. He began his artistic career at the age of fourteen working as an apprentice in a typography in Udine, where he learned the technique of lithography. Here he is noticed by Giulio Ricordi, owner of the namesake Officine Grafiche, who invites him to Milan to work as a lithographer. In 1892, after collaborating with Tensi, a photographic product company, he returned to Ricordi as technical director. At the same time, he entered the theatrical environment and began his career as a set designer and costume designer at La Scala. The Mele di Napoli tailoring company entrusted him with the task of advertising his clothes and in 1906, on the occasion of the great Universal Exposition in Milan, he won the competition for the fair poster, establishing himself also as a poster artist and then collaborating with several magazines as an illustrator. For Ricordi he takes care of the illustrations of calendars, opera librettos, postcards. Other famous images created by him are those for the poster of the film Cabiria, a blockbuster of the silent film scripted by Gabriele D'Annunzio, and the trademark that is still used today by the Brothers Branca Distilleries, producers of Fernet Branca...

Verde e Azzurro is a colored lithographed original manifesto on cardboard, realized around 1914 by the Italian artist Enrico Sacchetti. Printed by Officine Ricordi, Milan, this adver...

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Mele is a rare colored lithograph, printed by G. Ricordi and C. Milano, Milan, between 1895 and 1914. An advertising poster of the famous Napolitan tailoring society "Mele", in very...

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