Contact 1stdibs
Leopoldo Metlicovitz Figurative Print - Mele - Original Vintage Advertising Lithographby L. Metlicovitz - 1906
Want more images or videos?
Request additional images or videos from the seller
1 of 3

Leopoldo Metlicovitz
Mele - Original Vintage Advertising Lithographby L. Metlicovitz - 1906

1906

About

Image dimensions: 26.9x17.2 cm. Advertising of Mele is a beautiful colored lithograph on cardboard, realized by the Italian artist and one of the fathers of the Modern Italian poster art, Leopoldo Metlicovitz (Trieste, 1868 - Ponte Lambro, 1944) and printed in 1906 by G. Ricordi and C. Milano, Milan. Monogrammed on plate on the higher right corner. Representing a charming and elegant upper-class woman, this wonderful and fashionable vintage Art Nouveau advertising poster of the Neapolitan tailoring company and big warehouses "E and A Mele and C" is in excellent condition except for some light abrasions of the paper on the edges. This Modern and colorful poster shows the incredible Metlicovitz's full mastery of the artistic medium, has the dignity of an object of art to collect and could be a sophisticated piece of your home furniture. Leopoldo Metlicovitz (Trieste, 1868 - Ponte Lambro, 1944) The Italian painter, illustrator, theatrical and advertising scenographer is considered one of the precursors of Futurism and, together with Leonetto Cappiello, Adolf Hohenstein, Giovanni Maria Mataloni and Marcello Dudovich, one of the fathers of modern Italian poster art. He began his artistic career at the age of fourteen working as an apprentice in a typography in Udine, where he learned the technique of lithography. Here he is noticed by Giulio Ricordi, owner of the namesake Officine Grafiche, who invites him to Milan to work as a lithographer. In 1892, after collaborating with Tensi, a photographic product company, he returned to Ricordi as technical director. At the same time, he entered the theatrical environment and began his career as a set designer and costume designer at La Scala. The Mele di Napoli tailoring company entrusted him with the task of advertising his clothes and in 1906, on the occasion of the great Universal Exposition in Milan, he won the competition for the fair poster, establishing himself also as a poster artist and then collaborating with several magazines as an illustrator. For Ricordi he takes care of the illustrations of calendars, opera librettos, postcards. Other famous images created by him are those for the poster of the film Cabiria, a blockbuster of the silent film scripted by Gabriele D'Annunzio, and the trademark that is still used today by the Brothers Branca Distilleries, producers of Fernet Branca. From 1915 until the last years of his life he devoted himself to painting, landscapes and portraits. This artwork is shipped from Italy. Under existing legislation, any artwork in Italy created over 70 years ago by an artist who has died requires a licence for export regardless of the work’s market price. The shipping may require additional handling days to require the licence according to the final destination of the artwork.

Details

  • Condition
    Good
  • Condition Details
    Insurance may be requested by customers as additional service, contact us for more information.
  • Period
  • Dimensions
    H 14.18 in. x W 10.24 in. x D 0.04 in.H 36 cm x W 26 cm x D 1 mm
  • Gallery Location
    Roma, IT
  • Reference Number
    LU65034533272
  • Seller Reference Number
    M-101778
Buyer Protection Guaranteed
Our Promise To You: If you're not happy with the way an item arrived, we'll work with you and the seller to reach an optimal resolution. Read more

Shipping, Returns & Payment

  • Shipping
    Rates vary by destination and complexity
    Shipping methods are determined by item size, type, fragility and specific characteristics.
    Shipping costs are calculated based on carrier rates, delivery distance and packing complexity.
  • Return Policy

    This item can be returned within 14 days of delivery.

    View details
  • Online Payment Methods
    1stdibs accepts the following payment methods
  • Item Invoice
    Generate an invoice that you can customize and print.

About the Seller

4.9 / 5
Vetted
Gold
1stdibs seller since 2017
Typical response time: 7 hours
Located in Roma, IT
More From This Seller
Compagnia d'Opere Comiche - Vintage Adv Lithograph by L. Metlicovitz - 1910
Compagnia d'Opere Comiche - Vintage Adv Lithogr...
Leopoldo Metlicovitz
1910s Figurative Prints
Lithograph
Sunlight Sapone - Vintage Adv Lithograph by L. Metlicovitz - 1900 ca.
Sunlight Sapone - Vintage Adv Lithograph by L. ...
Leopoldo Metlicovitz
Early 1900s Figurative Prints
Lithograph
I Buffoni - Vintage Adv Lithograph by L. Metlicovitz - 1914
I Buffoni - Vintage Adv Lithograph by L. Metlic...
Leopoldo Metlicovitz
1910s Figurative Prints
Lithograph
Liebig - Vintage Adv Lithograph by L. Metlicovitz - 1899
Liebig - Vintage Adv Lithograph by L. Metlicovi...
Leopoldo Metlicovitz
1890s Figurative Prints
Lithograph
You May Also Like
Scandinavian Lithograph by the Danish artist Jakob Nørregaard
Scandinavian Lithograph by the Danish artist Ja...
Jakob Nørregård
Early 2000s Contemporary Figurative Prints
Lithograph, Screen
Scandinavian Lithograph (EA) by the Danish Artist Arne Haugen Sørensen
Scandinavian Lithograph (EA) by the Danish Arti...
Arne Haugen Sørensen
1990s Abstract Expressionist Figurative Prints
Lithograph
Arne Haugen Sørensen, signed Lithograph EA, 1987
Arne Haugen Sørensen, signed Lithograph EA, 1987
Arne Haugen Sørensen
1980s Abstract Expressionist Figurative Prints
Lithograph
Scandinavian Lithograph and Woodcut by the Danish artist Jakob Nørregaard
Scandinavian Lithograph and Woodcut by the Dani...
Jakob Nørregård
Early 2000s Contemporary Figurative Prints
Lithograph, Woodcut
Scandinavian Lithograph by Danish Arne Haugen Sørensen
Scandinavian Lithograph by Danish Arne Haugen S...
Arne Haugen Sørensen
1980s Abstract Expressionist Figurative Prints
Lithograph
Danish Lithograph, Framed EA-edition, 1992
Danish Lithograph, Framed EA-edition, 1992
Arne Haugen Sørensen
1990s Abstract Expressionist Abstract Prints
Lithograph
Arne Haugen Sørensen, signed Lithograph EA, 1975
Arne Haugen Sørensen, signed Lithograph EA, 1975
Arne Haugen Sørensen
1970s Abstract Expressionist Figurative Prints
Lithograph
Scandinavian Lithograph "Natur, Weisheit, Vernunft" by Danish Jakob Nørregaard
Scandinavian Lithograph "Natur, Weisheit, Vernu...
Jakob Nørregård
Early 2000s Contemporary Figurative Prints
Screen, Lithograph

Why Shop on 1stdibs?

Learn More

Only Vetted, Professional Sellers

Buyer Protection Guaranteed

Fully Insured Global Deliveries