Pierre Fix-Masseau

"Jacomo Monte-Carlo Open, " Original Lithograph Poster by Pierre Fix-Masseau

1985

This poster, titled 'La Côte Basque' in the image, was intended to draw people to travel to the Basque coast of Spain. The image is dominated by the serene blues, greens and yellows of the golf course and sandy beach. Throughout the vista, figures can be seen at leisure golfing, riding horseback, eating at restaurants, and sunbathing. 34 x 23.75 inches, poster 43.5 x 33.25 inches, image Signed in the stone, lower right Framed to conservation standards using archival materials including 100 percent rag mounting, UV5 Plexiglas to inhibit fading, and housed in a gold finished wood moulding with a 3-inch Belgian linen liner. Bernard Villemot (1911 – 1989) was a French graphic artist known primarily for his iconic advertising images for Orangina, Bally Shoe, Perrier, and Air France. He was known for a sharp artistic vision that was influenced by photography, and for his ability to distill an advertising message to a memorable image with simple, elegant lines and bold colors. From 1932 to1934, he studied in Paris with artist Paul Colin, who was considered a master of Art Deco. From 1945 to 1946, Villemot prepared posters for the Red Cross. In the late 1940s, he also began a famous series of travel posters for Air France that would continue for decades. In 1949, Villemot's works were exhibited with those of his contemporary poster artist Raymond Savignac at the Gallery of Beaux Arts in Paris. In 1953, Villemot began designing logos and posters for the new soft drink Orangina, and over time these works would become some of his best known. In 1963, the Museum of Decorative Arts in Paris held an exhibition of his works. By the end of his life in 1989, he was known as one of the last great poster artists, and many collectors and critics consider him to be the "painter-laureate of modern commercial art." Since his death in 1989, his memorable images have been increasingly sought after by collectors. At least three books have been published that survey his art: "Les affiches de Villemot," by Jean-Francois Bazin...

"Combloux (Golfing)" is an original lithograph poster by Pierre Commarmond. Combloux is a resort in France where people can surround themselves with nature, leisure, and sport. The artist signed the lithograph stone...

"Orient-Express" is a lithograph poster by Pierre Fix-Masseau. It depicts two people dining and being served drinks on a luxury train. The artist signed the artwork in the image lower right. There was a small tear on the margin that has been repaired. 38 5/8" x 24 1/4" art 40 1/2" x 26" frame French Poster...

"Bonal" is an original lithograph poster by Adolphe Mouron Cassandre. It features an abstracted figure drinking Bonal Gentiane Quina, a cocktail or aperitif, which, consumed before a...

Original Monte Carlo Festival International de Television antique poster. Size: 25.5" x 36". Artist Molné (Molne). Year: 1963. (Monte Carlo...

Original vintage travel advertising poster issued by French National Railways to promote the French Riviera / Cote d'Azur - Discover France by Train French National Railroads - featu...

Original vintage travel poster to the French Riveria, the Cote D'Azur. Linen-backed lithograph created by the artist Roger Bezombes, for the French National Railways. A small Fr...

Stunning original Cote d'Azur 1968 SNCF French Railways Travel poster designed by Bernard Villemot. The SNCF (Société nationale des chemins de fer français) is France's national state-owned railway company and was founded...