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Théophile Alexandre SteinlenLait pur de la Vingeanne (Pure Milk from Vingeanne), Lithographic poster.
About the Item
It is framed with black moulding all around.
Era: Late 19th to early 20th century, often categorized under the Art Nouveau movement. The poster litho size is 36"x24", print information bottom right "Published and distributed by Portal Publication :td. Novato, California. and bottom right ARL718 LITHO IN U.S.A.
The artwork "Lait pur de la Vingeanne", a famous advertising poster created by Théophile Alexandre Steinlen. Steinlen was a Swiss-born French Art Nouveau painter and printmaker, renowned for his posters and depictions of cats.
Subject: The poster depicts a little girl sitting at a table, drinking milk or soup, while three cats eagerly watch her, clearly hoping for a share. The vibrant and charming composition was meant to advertise the sterilized milk produced by Quillot Frères (Brothers) in Montigny-sur-Vingeanne, Côte-d'Or, France.
Steinlen's posters are characterized by their warmth and simplicity, often featuring domestic scenes infused with charm and humor. Cats, in particular, are a recurring theme in his work.
This poster was designed as an advertisement to promote the purity and safety of sterilized milk, a novel concept at the time.
During the late 19th century, advertising posters became a popular art form, blending practicality with beauty. Steinlen was a leading figure in this movement, creating works that were both effective advertisements and standalone pieces of art.
The promotion of sterilized milk reflected advancements in food safety and public health during this era, when diseases from unpasteurized milk were common.
Value and Collectibility:
- Creator:Théophile Alexandre Steinlen (1859 - 1923, French)
- Dimensions:Height: 37 in (93.98 cm)Width: 25 in (63.5 cm)Depth: 0.75 in (1.91 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:
- Gallery Location:La Canada Flintridge, CA
- Reference Number:1stDibs: LU1027315463572
Théophile Alexandre Steinlen
Theophile Alexandre Steinlen was born in Lausanne in 1859. He was naturalized French in 1901. He was a painter, engraver, illustrator, poster artist and sculptor. Before settling in Paris, he made a detour to Mulhouse where one of his uncles placed him in the studio of one of the best lithographers of the time. He settled definitively in Montmartre in 1881. Willette introduced him to his companions of the Cabaret du Chat-Noir animated by Rodolphe Salis. He met Toulouse-Lautrec, Forain, Léandre, Debussy, Eric Satie, Verlaine, Alphonse Allais and Aristide Bruant. He took part in the performances of the famous cabaret's shadow theater with animal stories and, most often, sequences featuring cats, for which he has a particular affection. The felines will appear throughout his activity as "parentheses" in a tormented work. There is, in this torment, the expression of no personal problem but a painful compassion for the lives of the exploited and marginal beings. He painted and drew idylls, balls and bastrings, workers, kids and gosselin, the poor, the little workers, girls and marlous. He sometimes made posters. In the most successful of them (« Le lait pur de la Vingeanne » et le « Fer Bravais ») he imposed, relevant or not, the presence of cats.
In 1901, Steinlen worked for L'Assiette au beurre , the most virulent satirical newspaper ever published and takes readily to target the institutions of the 3rd Republic.
His works are found in numerous Public Collections, such as Petit Palais in Geneva, Hermitage Museum in Saint Petersburg, and the National Gallery of Art in Washington.
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