Gaston Vanden Heynde

1950s Original travel poster to Scandinavia by Sabena Belgian world airlines

Circa 1950

The circa 1960 original travel poster by G. Vanden Eynde for Sabena Belgian World Airlines is a stunning example of mid-century airline advertising, showcasing the vibrant and adventurous spirit of global travel during the era. Designed to promote Sabena's extensive routes, particularly across Africa, this poster embodies the optimism and excitement associated with the golden age of aviation. The poster features a vivid map-centric design, with Africa at its heart, rendered in a dynamic palette of blues, oranges, yellows, and pinks. The artist, G. Vanden Heynde, uses bold color contrasts and intricate textures to convey both the geographical diversity and cultural richness of the regions Sabena served. Superimposed figures and motifs, representing local cultures and landmarks, further emphasize the airline’s commitment to connecting passengers with unique destinations. The use of cartographic elements, such as latitude and longitude lines, reinforces the theme of global exploration. A decorative compass rose positioned prominently adds to the sense of adventure, while the luminous color scheme evokes the romance of distant lands. The Sabena logo, in its iconic red-and-white design, anchors the composition with a sense of corporate identity and trust. Sabena (Société Anonyme Belge d'Exploitation de la Navigation Aérienne) was established in 1923 as Belgium’s national airline. By the 1960s, it had become a pioneer in long-haul aviation, particularly in routes connecting Europe to Africa. This poster reflects the airline's pride in its African network, a cornerstone of its operations and a significant draw for travelers seeking exotic adventures during the post-war travel boom. This poster is not just a piece of advertising but also a work of art that captures the zeitgeist of the 1960s. It reflects the era’s fascination with modernity, cultural exchange, and the democratization of air travel. G. Vanden Eynde’s sophisticated yet accessible design aligns with Sabena’s goal of appealing to both seasoned travelers and newcomers to aviation. Printed using high-quality lithographic techniques, this poster exemplifies the craftsmanship of mid-century travel advertising. Its vibrant colors and intricate details make it a sought-after collectible for aviation and travel enthusiasts, as well as fans of vintage graphic design. It represents an era when airline posters were not merely functional but also aspirational, capturing the imagination of the public and inspiring dreams of global exploration. This Sabena poster...

Magnificent poster by Otto Nielson in sumptuous colors, produced in 1950 for SAS (Scandinavian Airlines System). A superb poster on the theme of airlines, designed by Otto Nielsen �...

Beautiful poster made by T. Mandel around the 1950s to promote the travel of SAS, which is a Scandinavian airline founded in 1946. SAS is currently the leading airline in the Nordic...

The circa 1960 original poster by Nielsen Otto for SAS (Scandinavian Airlines System) titled Pleasant Scandinavia is a delightful piece of mid-century travel advertising that captures the charm and allure of northern Europe. Created during the golden age of commercial aviation, this poster showcases the artistic creativity and optimism that marked travel marketing in the post-war era. The poster is a vibrant celebration of Scandinavia, blending artful design and striking visuals to entice travelers to explore the unique beauty of the region. While the specific details of the imagery may vary, many SAS posters...

Original vintage travel poster for Pleasant Scandinavia issued by SAS Scandinavian Airlines System featuring expressive artwork by the notable Danish artist Otto Nielsen (1916-2000) ...

Original vintage travel advertising poster for SAS Scandinavian Airlines System featuring a colourful design depicting a plane flying around the globe with the flags of Sweden, Norwa...

Original Sabena trave to Brussels; Gateway to continental Europe -- where business and pleasure begin. Sabena Belgian World Airlines. Europe...

Original vintage travel advertising poster - nach Amerika Sabena Belgische Fluglinien / America by Sabena Belgian Airlines featuring a colourful stylised image of a plane flying over...