Skip to main content
Want more images or videos?
Request additional images or videos from the seller
1 of 16

General Idea
The 1971 Miss General Idea Pageant

1971

About the Item

In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of four decades, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They worked with a wide range of media including photography, sculpture, painting, mail art, video, installations, multiples, and performance. Many General Idea fans are surprised to learn of the trio's origins in the experimental theatre realm. One of their earliest projects from 1970 was the ambitious Miss General Idea Pageant. Through various objects and performances, The Miss General Idea Pageant would endure for nearly two decades. In the following year, it became a formal event or an ongoing multi-media project that included mail art, installation, performance, and some elements of a contest. Thirteen artists were invited to compete and were sent a kit containing instructions on how to participate. The requirements included photographing themselves in an identical brown taffeta dress. One artist sent the package back with the inscription "Chauvinist Pigs". Her feedback was displayed and considered as her entry. This and the other contestants' contributions were first exhibited at A Space (a Toronto artist-run center) before the "event" which occurred at the Art Gallery of Ontario a week later. This extremely rare print was the advertisement for the exhibition and the "Grand Awards Ceremony". While around 250 unnumbered prints were created on white paper, there was a limited edition of 10 salmon paper which were signed, rubber-stamped and numbered. As with "The Artist's Conception", (which was included in the mail art 'application" of this project), this work includes found imagery created by Canadian artist Glen Lewis. This element of photographic appropriation was done almost a decade earlier than similar works by artists such as Barbara Kruger and Richard Prince. "The 1971 Miss General Idea Pageant" is represented in the permanent collection at the National Gallery of Canada and has been included in numerous international exhibitions over the years. It goes without saying that this is an important and early artwork from the genesis of General Idea. Questions about this piece? Contact us. Visit our Toronto gallery on Thursdays or by appointment. “The 1971 Miss General Idea Pageant” Canada, 1971 Photo screenprint on salmon wove paper Signed (rubber-stamped) and numbered From an edition of 10 40"H 26"W (work) 43"H 29"W (framed) Framed with museum glass Very good condition
  • Creator:
  • Creation Year:
    1971
  • Dimensions:
    Height: 40 in (101.6 cm)Width: 26 in (66.04 cm)
  • Medium:
  • Movement & Style:
  • Period:
  • Condition:
    Very good condition.
  • Gallery Location:
    Toronto, CA
  • Reference Number:
    Seller: 11-231stDibs: LU215213448532

More From This Seller

View All
EYEYEYE
By General Idea
Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They with photography, sculpture, painting, mail art, video, installation, multiples, and performance. While the medium frequently changed, General Idea early introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. (The EyeEye crest, for example, reappears in 1993 as a benefit print for the International Festival of Authors) This print comes from "Fear Management": a set of 8 prints...
Category

1980s Post-Modern Figurative Prints

Materials

Screen

Down the Drink
By General Idea
Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They with photography, sculpture, painting, mail art, video, installation, multiples, and performance. While the medium frequently changed, General Idea early introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. (The EyeEye crest, for example, reappears in 1993 as a benefit print for the International Festival of Authors) This print comes from "Fear Management": a set of 8 prints...
Category

1980s Post-Modern Figurative Prints

Materials

Screen

Dr. Brute's Shield
By General Idea
Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant cont...
Category

1980s Post-Modern Figurative Prints

Materials

Screen

The Hand of the Spirit of Miss General Idea
By General Idea
Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They with photography, sculpture, painting, mail art, video, installation, multiples, and performance. With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism. Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. Perhaps one of the earliest of these icons is the pinching hand, or "Hand of the Spirit" which debuts around 1972 and appears frequently throughout the decade. Centered on a hand-painted background, "The Hand of the Spirit of Miss General Idea" features a vibrant crest that displays a hand with fingers curled in a mystical gesture. This print comes from "Fear Management": a set of 8 prints...
Category

1980s Post-Modern Figurative Prints

Materials

Screen

Cornucopia
By General Idea
Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They use photography, sculpture, painting, mail art, video, installation, multiples, and performance. With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism. Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. This print comes from "Fear Management": a set of 8 prints...
Category

1980s Post-Modern Figurative Prints

Materials

Screen

The Honeymoon is Over
By General Idea
Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They with photography, sculpture, painting, mail art, video, installation, multiples, and performance. With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism. Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. This print comes from "Fear Management": a set of 8 prints that celebrates some of General Idea's defining and most beloved motifs by situating them on a crest. This showcases their clever blend of historical fantasy and invented patrimony. Many of these self-mythologizing crests debuted in 1986 during their exhibition at the Albright-Knox Art Gallery in Buffalo entitled: The Armoury of the 1984 Miss General Idea Pavillion. This series is a defining example of one of General Idea's most iconic motifs, the crest, which showcases their clever blend of historical fantasy and invented patrimony. Centered on a handpainted background, "The Honeymoon...
Category

1980s Post-Modern Figurative Prints

Materials

Screen

You May Also Like

Michael Knigin 1971 Original Screenprint "Special Bird"
By Michael Knigin
Located in New York, NY
Michael Knigin (American, b. 1942) Special Bird, 1971 Screenprint Sight: 27 1/4 x 17 1/2 in. Framed: 31 x 20 1/4 x 1 in. Signed, titled, numbered bottom Edition 28/100, Printed by Ch...
Category

1970s Post-Modern Figurative Prints

Materials

Screen

Texas Turtle Cup By Ken Price
By Ken Price
Located in Morton Grove, IL
"Texas Turtle Cup" 12,000.00 Ken Price 16 color screenprint Edition of 75 signed and numbered in pencil 1971 41 x 32.5'' Ken Price (1935 - 2012) received a BFA from the University...
Category

1970s Post-Modern Prints and Multiples

Materials

Screen

Aldo Luongo "Windy Beach II" Serigraph c.1990 Signed / Numbered
By Aldo Luongo
Located in San Francisco, CA
Aldo Luongo "Windy Beach II" Serigraph c.1990 Signed / Numbered Beautiful vintage serigraph by listed Argentinian / American artist Aldo Luongo (b. 1941) The scene is windy beach in the dunes, with reeds blowing in the wind. This is a large serigraph...
Category

Late 20th Century Post-Modern Landscape Prints

Materials

Screen

Um 1930 in Zurich
By Max Bill
Located in New York, NY
Bill, Max. Um 1930 in Zurich, 1977 Offset, 50 1/4 x 35 1/4". Max Bill was an important Swiss artist, designer and architect whose work drew inspiration from Bauhaus, De Stijl, an...
Category

1970s Post-Modern Abstract Prints

Materials

Screen

Les Demoiselles, Cubist Screenprint by Enrico Baj
By Enrico Baj
Located in Long Island City, NY
Artist: Enrico Baj, Italian (1924 - 2003) Title: Les Demoiselles Year: circa 1980 Medium: Silkscreen on Flocked Paper with glitter, signed and numbered in pencil Edition: 35/250 Imag...
Category

Late 20th Century Post-Modern Figurative Prints

Materials

Screen

"Marilyn Monroe" Screenprint on Canvas by Dganit Blechner
By Dganit Blechner
Located in Long Island City, NY
Artist: Dganit Blechner, Israeli (1957 - ) Title: Marilyn Monroe Medium: Screenprint on Canvas, signed and numbered in marker verso Edition: 2/8 Size: 27.5 x 47 in. (69.85 x 119.38 ...
Category

Late 20th Century Post-Modern Figurative Prints

Materials

Canvas, Screen

Recently Viewed

View All