Cavour Cigars (Plate 7)

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About the Item

Cavour Cigars (Plate 7) is an 1886 lithograph of Georges Meunier's poster, printed at Imprimerie Chaix by Jules Chéret and included in the famed collection of Belle Époque posters 'Les Maîtres de l'Affiche.' From the deluxe edition of 100 printed on japon - total edition size unknown. Framed in an ornate, gold-tone frame. Georges Meunier (1869-1942), a native of Paris, was educated in both the classical tradition and in the new decorative arts. ... he was greatly influenced by Cheret; in fact, much of his work was lithographed at the Chaix shop where Cheret also did his posters. A majority of Georges Meunier's poster output dates from the Golden Years, 1894-98; later, he became more active as a book illustrator. Les Maîtres de l’Affiche (The Masters of the Poster) ranks as one of the most prestigious and influential art publications in history. The 256 color plates that make up the suite represent a wide-ranging selection of outstanding original posters from the turn of the twentieth century, when this popular art form first reached its peak. Early printed posters were very text-heavy, with relatively few illustrations. After all, they were created to advertise products, and adding an illustration to an advertisement in the mid-1800's was not commonplace. However, during the second half of the nineteenth century, when all types of commercial products were being aesthetically upgraded, serious artists began to see the new possibilities in the poster medium. By linking their imagery to popular commerce, the belief was that each would be enhanced by the value of the other. This was especially true for Jules Chéret ( 1836-1932) whose unique combination of artistic, technical and entrepreneurial talents paved the way for a true poster industry. Chéret opened his own print shop in Paris in 1866 – Imprimerie Chaix - and his work then began to inspire numerous emulators in Europe and America . By the 1890's the streets of every great city were enlivened by large, colorful posters. The poster had not only caught the fancy of the public, but its best examples were already being regarded as fine prints to be exhibited, reviewed in journals, collected, and reproduced in a more manageable form. In the last five years of the century, the Imprimerie Chaix was to play a great part in codifying, hallowing and perpetuating the ebullient spirit of the Belle Époque. It was in those years that Chéret's print shop published smaller chromolithographic versions (in authentic colors) of over 200 highly regarded posters of the times. These posters were created by more than 90 great artists, each bringing this fabulous period to life for us today. "To wrest the street from the gray and bleak monotony of buildings; to cast upon them the fireworks of color; to convert the walls into 'decorable' surfaces and let this open air museum reveal the character of a people and at the same time become the subconscious education of the public taste, such is Cheret's task." -- Roger Marx, Editor Les Maîtres de l’Affiche

Creation Year:
1896
Dimensions:
Height: 24.5 in (62.23 cm)Width: 15.75 in (40.01 cm)
Medium:
Paper,Lithograph
Movement & Style:
Art Nouveau
After:
Georges Meunier (1869-1942, French)
Period:
1890-1899
Condition:
Generally very good condition with some typical age-toning, particularly around the ages.
Gallery Location:
Greenwich, CT
Reference Number:
Seller: LTLMA0007011stDibs: LU2664214982782

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