Cheret Vin Mariani

Once upon a belle époque, Jules Chéret and his posters were the toast of Paris. It was the Art Nouveau era, a time when works like those created by Chéret were key to the fabric of the cosmopolitan thoroughfare in the French capital. Today, this extraordinary artist and printer is little known. 

It was Chéret who transformed the street advert into the most expressive and coveted art form of the late 1800s. Think: a red-headed belle in a flimsy yellow dress, frolicking through a field of blue as she pours a glass of “tonic wine,” with the brand name Vin Mariani wafting about her.

Through his bold advances in chromolithography and the graphic arts, Chéret and the younger talents he inspired — like Pierre Bonnard, Alphonse Mucha and Henri de Toulouse-Lautrec — along with other artists, turned the stone-gray streets of Paris into a kaleidoscopic, ever-changing urban spectacle.

Raised in a family of poor Parisian artisans, Jules Chéret was apprenticed to a lithographer at 13. Although he took a class at the École nationale de dessin, as an artist, he was largely self-taught, schooling himself in art history and technique by visiting remarkable works at museums. When his first solo poster designs failed to garner further commissions, Chéret, then 23, relocated to London, where colorful but text-heavy posters enlivened the streets.

The move proved pivotal, as he soon found work with the French expat Eugène Rimmel, a visionary businessman and one of the founders of the beauty and healthcare industries. A brilliant marketer, he regularly produced colorful, elegantly illustrated and culturally sophisticated catalogues to publicize House of Rimmel cosmetics and fragrances. These and other promotional ventures kept Chéret busy, while sharpening his understanding of the commercial potential of print. 

So, when he learned of the invention of a press that could print large-scale formats inexpensively, Chéret recognized an opportunity to become his own boss. Now 30 years old, he returned to Paris with the financial support of Rimmel to establish his own print shop specializing in jumbo-size street posters and set about forging a fresh, eye-catching approach to their design.

Chéret accelerated the process of chromolithography by adding a stone with a graduated background that scaled in hue from orange to blue. With this, in addition to red- and black-pigmented stones, he could make vibrant posters more quickly and cheaply. In the late 1870s, his acquisition of steam-powered presses further sped up production and dramatically increased the volume of his output. 

But perhaps Chéret’s greatest contribution to our world today was a simple insight into an eternal truth: Sex sells. The best way to market a product is to put a pretty, revealingly dressed young woman in the ad. In the 1890s, Chéret put so many to work in this cause that they came to be known as “Chérettes,” a conflation of chérie (“darling”) and Chéret. 

Descended from the enchanting mademoiselles in the bucolic painterly confections of Rococo artists like Antoine Watteau and Jean-Honoré Fragonard, all smiles and femininity, they fused the present with the past, making them potent symbols of a newly affluent and peaceful France. 

Find original Jules Chéret posters and prints and other Art Nouveau posters on 1stDibs.

Decorating with fine art prints — whether they’re figurative prints, abstract prints or another variety — has always been a practical way of bringing a space to life as well as bringing works by an artist you love into your home.

Pursued in the 1960s and ’70s, largely by Pop artists drawn to its associations with mass production, advertising, packaging and seriality, as well as those challenging the primacy of the Abstract Expressionist brushstroke, printmaking was embraced in the 1980s by painters and conceptual artists ranging from David Salle and Elizabeth Murray to Adrian Piper and Sherrie Levine.

Printmaking is the transfer of an image from one surface to another. An artist takes a material like stone, metal, wood or wax, carves, incises, draws or otherwise marks it with an image, inks or paints it and then transfers the image to a piece of paper or other material.

Fine art prints are frequently confused with their more commercial counterparts. After all, our closest connection to the printed image is through mass-produced newspapers, magazines and books, and many people don’t realize that even though prints are editions, they start with an original image created by an artist with the intent of reproducing it in a small batch. Fine art prints are created in strictly limited editions — 20 or 30 or maybe 50 — and are always based on an image created specifically to be made into an edition.

Many people think of revered Dutch artist Rembrandt as a painter but may not know that he was a printmaker as well. His prints have been preserved in time along with the work of other celebrated printmakers such as Pablo Picasso, Salvador Dalí and Andy Warhol. These fine art prints are still highly sought after by collectors.

“It’s another tool in the artist’s toolbox, just like painting or sculpture or anything else that an artist uses in the service of mark making or expressing him- or herself,” says International Fine Print Dealers Association (IFPDA) vice president Betsy Senior, of New York’s Betsy Senior Fine Art, Inc.

Because artist’s editions tend to be more affordable and available than his or her unique works, they’re more accessible and can be a great opportunity to bring a variety of colors, textures and shapes into a space.

For tight corners, select small fine art prints as opposed to the oversized bold piece you’ll hang as a focal point in the dining area. But be careful not to choose something that is too big for your space. And feel free to lean into it if need be — not every work needs picture-hanging hooks. Leaning a larger fine art print against the wall behind a bookcase can add a stylish installation-type dynamic to your living room. (Read more about how to arrange wall art here.)

Find fine art prints for sale on 1stDibs today.