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Hugo WetliCirca 1950 original poster by Hugo Wetli - Printemps au lac des quatres cantonsCirca 1950
Circa 1950
About the Item
A stunning tribute to Switzerland’s pastoral charm, this original lithographic poster by Hugo Wetli, created around 1950, captures the serene beauty of springtime on Lake Lucerne (Lac des Quatre Cantons). Known for his detailed and expressive style, Wetli illustrates a peaceful village nestled between flowering trees, traditional Alpine houses, and the distant, still-snowcapped peaks. The composition balances rustic intimacy with the majesty of the Swiss landscape.
Commissioned by the Swiss National Tourist Office in Lucerne, the poster was part of a mid-century effort to promote the country’s distinct seasonal charms to international visitors. Wetli’s skillful use of texture and line evokes both the freshness of the season and the enduring heritage of the region.
This vintage travel poster is a beautiful piece of graphic history and a rare glimpse into the visual identity Switzerland projected during the post-war tourism boom. It remains a sought-after collector's item for lovers of Swiss design, Alpine culture, and historical lithography.
Switzerland - Tourism - Switzerland
Lucerne - Swiss National Tourism Office
J.E. Wolfensberger Zurich
- Creator:
- Creation Year:Circa 1950
- Dimensions:Height: 40.16 in (102 cm)Width: 25.2 in (64 cm)
- Medium:
- Period:
- Condition:Good condition.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792216273122
Hugo Wetli
Hugo Wetli was born in 1916. After a draftsman apprenticeship in Bern and training as a graphic artist in Geneva, Wetli worked as a draftsman in a Bernese animation studio and from 1942 for the magazine of a Geneva-based company. From 1949–56 he directed the graphic workshop of the men's clothing company Frey in Olten. He then opened his studio and worked mainly for Swissair and other major companies such as the Swiss traffic center and the SBB. Working with the airline, Wetli has been allowed to travel overseas to the United States, South America, Asia and Africa. His passion for painting was discovered by the illustrator and graphic designer in the 1950s.
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