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  • Design Credit: Elizabeth Roberts Architec̦ture & Design, Photo Credit: Dustin Aksland. Dimensions: H 50.2 in. x W 35.24 in.
  • Design Credit: Timothy Godbold, Photo Credit: Karl Simone. Dimensions: H 50.2 in. x W 35.24 in.
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Erik Nitsche
General Dynamics, Atoms for Peace, Conference in Geneva – Original Poster




The first poster of Erik Nitsche's first series for General Dynamics, promoting the peaceful intentions of the company's nuclear research. Founded 1952, General Dynamics hired Nitsche as Art Director – a Swiss (1908 – 1998) educated at the Collège Classique in his birth town Lausanne and at the Kunstgewerbeschule in Munich. 1934 he emigrated to the United States and became an incredibly versatile graphic designer whose work became exemplary modernist. General Dynamics for its part focused on – amongst others – aerodynamics, aerospace, electronics and nuclear power. So here the company had a problem: Only a few years after Hiroshima and Nagasaki it wasn’t exactly the simplest thing to explore nuclear energy and not to be suspected of developing weapons of mass destruction. The International Conference on the Peaceful Uses of Atomic Energy 1955 in Geneva was a great opportunity to be seen as a provider of peaceful technology. The guys in charge chose Erik Nitsche to communicate this message. He created four poster series. Atoms for Peace was the first consisting of eleven posters. The second was made for the Conference 1958; these posters are titled Exploring the Universe and represent different aspects of technological research. The third series promoted General Dynamics’ departments. The last series of six smaller posters was printed on the occasion of an exhibition of General Dynamics' achievements 1961 in New York; at this time Nitsche was already back in Switzerland.


  • Creator
    Erik Nitsche (1908 - 1998)
  • Creation Year
  • Dimensions
    Height: 50.2 in. (127.5 cm)Width: 35.24 in. (89.5 cm)Depth: 0.04 in. (1 mm)
  • Medium
  • Movement & Style
  • Period
  • Condition
    Scratch mark in the a of "peace"; a crack reattached in the upper margin; backed on japan paper.
  • Gallery Location
    Zurich, CH
  • Reference Number
    1stDibs: LU131417314132

Shipping & Returns

  • Shipping
    Customs Duties & Taxes May Apply.
    Ships From: Zurich, Switzerland
  • Return Policy

    A return for this item may be initiated within 3 days of delivery.

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