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Leonetto CappielloLeonetto Cappiello Original 1922 Poster for Cachou Lajaunie Breath Candy1922
1922
About the Item
This poster for Cachou Lajaunie was designed by famous poster artist Leonetto Cappiello. This image features a woman with red hair calmly exhaling smoke from her cigarette. Set against a deep green background, the floral delicacy and color of her dress catches everyone’s eye. In her right hand, she holds a bright yellow canister of Cachou Laujaunie, a candy developed in 1880 to promote fresh breath and dental health.
Cachou Lajaunie was developed by pharmacist Leon Lajaunie. Made in Toulouse, France, these small liquorice and mint flavored candies were created to encourage fresh breath and marketed as a solution to smokers, chauffeurs and cyclists. Cachou Lajuanie is a popular brand for fresh breath to date, and you can still purchase the candies that come in the iconic yellow tin.
Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.
- Creator:Leonetto Cappiello (1875 - 1942, French)
- Creation Year:1922
- Dimensions:Height: 59 in (149.86 cm)Width: 39 in (99.06 cm)
- Medium:
- Period:
- Condition:
- Gallery Location:Boca Raton, FL
- Reference Number:Seller: 921stDibs: LU2560215321452
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
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