Leonetto Cappiello

Original Vintage Leonetto Cappiello Poster c1915 for Le Nil - Elephant Tobacco

c1915

This bright and cheerful poster was created by famous poster artist, Leonetto Cappiello in 1903 for a fundraiser being held in Paris' Bois de Boulogne. One of his signature smiling l...

The Aurore Shoe company made a very good choice in commissioning the artist Leonetto Cappiello to create a dramatic poster to promote their shoes for women and men. The image announc...

Original Vintage Poster for Le Nil by Leonetto Cappiello dating from 1912. Leonetto Cappiello (1875 - 1942), was born in Livorno, Italy, and spent most of his adult life in Paris where he became one of the most prolific poster artists of all time (he created more than 500 different poster designs for many of the most famous brands of the period). Joseph Bardou also known as Job or Le Nil was one of the brands for which he did a number of posters. Additional Details: Materials and Techniques: Colour lithograph on paper Printer: Etablissements VERCASSON - Cie, 43 rue de Lancry, RUE MARTEL PARIS Linen backing: Yes Condition: A. Designates a poster in very good condition. The colours are fresh and there is little or no loss of paper. If there are imperfections they are marginal and imperceptible. About Leonetto Cappiello, The Father of Modern Advertising Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist. Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form. Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form. The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries: Food and Beverage: Campari, Cinzano, Café Martin...

Iconic Italian liqueur brand Campari hired the renowned French-Italian poster designer Leonetto Cappiello to create a number of varied designs across the early part of the 20th centu...