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Leonetto CappielloOriginal Vintage Poster by Leonetto Cappiello - La Boulonnaise 1912 - RARE!1912
1912
$7,500
£5,815.28
€6,598.52
CA$10,750.93
A$11,690.10
CHF 6,159.54
MX$142,000.83
NOK 77,437.89
SEK 72,591.77
DKK 49,516.16
About the Item
This vibrant vintage advertising poster by Leonetto Cappiello promotes La Boulonnaise, a brand of preserved herring and mackerel from Boulogne-sur-Mer, France. Cappiello’s composition combines humor, bold color contrasts, and direct advertising appeal, hallmarks of his distinctive style that transformed commercial posters into memorable works of art. This poster reflects Cappiello’s genius for imbuing even ordinary products with a sense of vitality and personality. Leonetto Cappiello (1875–1942) was an Italian-born artist who built his career in Paris and became one of the most influential poster designers of the early 20th century. Known as the “father of modern advertising,” he revolutionized the poster art form by replacing the busy, decorative style of the Belle Époque with bold, simplified images designed to seize immediate attention. Cappiello often used striking figures, humor, and vibrant color contrasts set against plain backgrounds, creating posters that were both visually arresting and highly effective commercially. Over the course of his career, he designed more than a thousand posters for products ranging from beverages and foods to theatrical productions and travel destinations, leaving behind a body of work that remains iconic in the history of graphic design.
This is a Rare Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition, aside from a few blemishes in the margins. We guarantee the authenticity of all our posters.
- Creator:Leonetto Cappiello (1875 - 1942, French)
- Creation Year:1912
- Dimensions:Height: 78.5 in (199.39 cm)Width: 50.75 in (128.91 cm)
- Medium:
- Period:
- Condition:
- Gallery Location:Boca Raton, FL
- Reference Number:Seller: 13111stDibs: LU2560217112562
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
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