Marthe Picard

1918 original poster "Mangez Moins de Viande" ("Eat Less Meat") WWI propaganda

1918

This 1918 original poster, designed by Yvonne Colas, is a compelling piece of World War I propaganda, urging civilians to ration sugar to ensure future supplies. Created during a tim...

This 1918 original poster, designed by Jean Fapourhaux, is a striking piece of World War I propaganda urging the French population to conserve gas during wartime shortages. Created a...

This circa 1915 French wartime propaganda poster is a striking example of World War I-era rationing efforts, emphasizing collective sacrifice and equitable distribution. Designed under the direction of the Comité de Prévoyance et d’Économies, this poster encouraged the French population to ration essential goods, particularly sugar, during the war. At the heart of the artwork is a symbolic sugar loaf, partially cut by a saber, visually reinforcing the message of dividing resources fairly. The text reads: "Avec la carte, nous en aurons peu – mais nous en aurons tous." ("With the ration card, we will have little – but we will all have some.") This message aimed to instill a sense of national solidarity and compliance with rationing policies. The lower inscription, "Casse aujourd’hui ton sucre en deux pour en avoir demain?" ("Break your sugar in half today to have some tomorrow?"), serves as a direct appeal to personal responsibility in wartime resource management. The bold yet simple color scheme (blue, red, black, and beige) gives the poster a striking visual identity, making it both an effective propaganda piece and a historically significant artifact. This rare wartime poster is a powerful reminder of civilian resilience and the role of public cooperation in wartime economies. Due to its historical importance and striking design, it remains highly collectible, particularly among WWI memorabilia...

Original vintage poster made in 1915 by Lucien Metivet to promote the sale of Pierre Decourcelle's novel "Les marchands de patrie." Press - Literature No...

POTERIES CULINAIRES; artist: Eugene Vavasseur (1863 - 1949) antique French stone lithograph. Excellent condition. Linen backed and ready to frame. Original, archival linen back...

"Emprunt 4% 1918 - Appel" is an original lithograph poster by A. Malassinet. This poster advertised a fund for the national defense during World War I. The following are two statemen...

Original Belle Epoque Poster-Tamagno-Liebig-Viande - Piano-Cook, 1898 We can see a cook in front of his piano, water to boil in a saucepan and a p...

Original antique post-World War One propaganda poster to help raise funds for the country's rebuilding efforts after the war - Societe Marseillaise De Credit Souscrivez a l'Emprunt Francais A l'Oeuvre! / To Work! Subscribe to the French Loan - featuring a great design by Auguste Leroux...