Matthey

Circa 1920 original poster by Matthey for Favor cycles vélomoteurs motos

Circa 1920

A superb poster, very old, realized around the years 1900 for the brand Automoto. Automoto is a brand of motorcycles and bicycles 🚲 originating in Saint-Etienne. It was launched in 1899 by developing a copy of the De Dion...

The 1911 original poster for La Bicyclette - Le Globe is a remarkable testament to the early 20th-century cycling culture and the rise of competitive sports marketing. Created to promote the Le Globe bicycle brand, this poster emphasizes its association with significant cycling achievements, including victories in prestigious races like the Tour de France 1910 and 1911 and the grueling Paris-Brest-Paris 1911. Cycling was rapidly gaining popularity in Europe during this era, not only as a mode of transportation but as a competitive sport that captured the imagination of the public. The poster highlights Le Globe bicycles’ durability and superior design, attributing their performance to technological advancements such as the Eadie freewheel, Hans Renold chain, and Bowden brakes. These innovations are prominently mentioned as key factors behind the brand's success in overcoming the rigors of demanding races. Victories by riders using Le Globe bicycles are proudly celebrated in the poster, with detailed references to stage wins in the Tour de France and the extraordinary records set during the Paris-Brest-Paris race. The detailed text serves as both a chronicle of accomplishments and an endorsement of the brand’s reliability and superiority. The typographic design, typical of early 20th-century posters, conveys authority and credibility while catering to an audience eager for both sporting news and technical innovation. This promotional piece stands as an enduring relic of an era when cycling was not just a sport but a symbol of progress and industrial ingenuity. Today, the La Bicyclette - Le Globe poster...

Poster created by Lionel Matthey around 1925 to promote the Favor two-wheeler brand. Artist: Lionel Matthey Title : FAVOR - Cycles- Vélomoteurs - Motos - Va droit au But Date: Circa...

Original Art Deco Poster created by Bellenger for Cycle Favor in 1937. Artist: Bellenger Jacques et Pierre Title : Favor - De la belle mécanique ! Cycles - Motos Date: 1937 Size: 23...