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Erik Nitsche
General Dynamics, Exhibition Dynamic America, New York – Original Vintage Poster

1961

About the Item

A poster by Erik Nitsche advertising General Dynamics' exhibition "Dynamic America" held 1961 in the newly renovated General Dynamics Building (formerly the Time-Life Building) at the Rockefeller Plaza in New York where the company promoted its achievements. The background to this poster is GD's division Stromberg-Carlson, a telecommunications equipment and electronics manufacturing company, founded 1895 in Chicago and acquired 1955 by General Dynamics (resold 1982). The two Swedish Immigrants started to improve Graham Bell's telephone that was soon known for its sensitive transmission. Established 1952, General Dynamics hired Nitsche as Art Director – a Swiss (1908 – 1998) educated at the Collège Classique in his birth town Lausanne and at the Kunstgewerbeschule in Munich. 1934 he emigrated to the United States and became an incredibly versatile graphic designer whose work became exemplary modernist. General Dynamics for its part focused on – amongst others – aerodynamics, aerospace, electronics and nuclear power. So here the company had a problem: Only a few years after Hiroshima and Nagasaki it wasn’t exactly the simplest thing to explore nuclear energy and not to be suspected of developing weapons of mass destruction. The International Conference on the Peaceful Uses of Atomic Energy 1955 in Geneva was a great opportunity to be seen as a provider of peaceful technology. The guys in charge chose Erik Nitsche to communicate this message. He created four poster series. Atoms for Peace was the first consisting of eleven posters. The second series was made for the Conference 1958; these posters are titled Exploring the Universe and represent different aspects of technological research. The third series promoted General Dynamics’ departments. A fourth series of six smaller posters was printed on the occasion of the exhibition 1961; at this time Nitsche was already back in Switzerland.
  • Creator:
    Erik Nitsche (1908 - 1998)
  • Creation Year:
    1961
  • Dimensions:
    Height: 35.44 in (90 cm)Width: 15.36 in (39 cm)Depth: 0.04 in (1 mm)
  • Medium:
  • Movement & Style:
  • Period:
  • Condition:
  • Gallery Location:
    Zurich, CH
  • Reference Number:
    1stDibs: LU131417902812
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