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Paul Igert1950s advertising poster for Prunelle du Velay liqueur by Paul IgertCirca 1950
Circa 1950
$2,146.43
£1,605.51
€1,800
CA$2,965.47
A$3,233.53
CHF 1,716
MX$39,092.32
NOK 21,717.25
SEK 19,906.88
DKK 13,713.03
About the Item
Playful, bold, and irresistibly charming, this mid-century advertising poster for Prunelle du Velay liqueur captures the vibrant spirit of 1950s French graphic design. Illustrated by Paul Igert, the artwork features a stylized young woman in traditional dress, holding a large bottle of the famed plum-based digestif, nestled in a bed of deep blue sloes — the fruit of the blackthorn bush that gives the liqueur its name.
The striking palette of rose, indigo, and gold, combined with the simplified geometric forms, evokes the joyous aesthetic of postwar optimism. The playful gaze of the character — a sloe sprig in her mouth and bottle in hand — communicates a sense of tradition wrapped in modern flair.
Founded in 1860, the Maison Bonnet of Le Puy-en-Velay is celebrated for crafting this flavorful, aromatic spirit. Posters like this one weren’t just marketing tools; they were part of the cultural landscape — displayed in cafés, shops, and train stations across France.
A quintessential piece of French advertising art, this poster is both collectible and deeply evocative of the artisanal pride and graphic ingenuity of its time.
Advertisement - Alcohol - Haute-Loire - France
Printed by De la Vasselais in Paris
- Creator:Paul Igert (1899)
- Creation Year:Circa 1950
- Dimensions:Height: 61.42 in (156 cm)Width: 45.67 in (116 cm)
- Medium:
- Period:
- Condition:Good condition, minor tears, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792217337122
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