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Otto NielsenCirca 1960 original poster by Nielsen Otto for SASCirca 1960
Circa 1960
About the Item
The circa 1960 original poster by Nielsen Otto for SAS (Scandinavian Airlines System) titled Pleasant Scandinavia is a delightful piece of mid-century travel advertising that captures the charm and allure of northern Europe. Created during the golden age of commercial aviation, this poster showcases the artistic creativity and optimism that marked travel marketing in the post-war era.
The poster is a vibrant celebration of Scandinavia, blending artful design and striking visuals to entice travelers to explore the unique beauty of the region. While the specific details of the imagery may vary, many SAS posters from this period often incorporated picturesque landscapes, cultural motifs, and modernist design elements that emphasized the enchanting appeal of destinations in Denmark, Norway, and Sweden. Otto Nielsen, a renowned Danish illustrator and longtime collaborator with SAS, was celebrated for his ability to capture the spirit of travel with a blend of whimsy and sophistication.
Nielsen’s artwork for SAS often featured rich, colorful depictions of iconic landmarks, serene natural settings, and cultural life, rendered with a clean, illustrative style that conveyed warmth and approachability.
Produced during an era when air travel was emerging as a luxurious and exciting mode of transportation, the Pleasant Scandinavia poster was part of SAS's broader campaign to position itself as the gateway to Nordic destinations. The airline was at the forefront of international travel, linking the Scandinavian countries to major cities worldwide, and the poster reflects this global ambition.
This vintage SAS poster is not only a beautiful example of mid-century graphic design but also a snapshot of a time when travel represented adventure, cultural exchange, and the thrill of discovery. Today, it remains a sought-after collectible, appreciated for its artistic merit and nostalgic charm, evoking an era when Scandinavia was promoted as an idyllic and welcoming destination. Otto Nielsen’s work continues to inspire, capturing the magic of Scandinavian landscapes and the romance of air travel in a bygone age.
Original Poster
Airline - Tourism
Scandinavian Airlines System
Printed by Sorensen in Copenhagen
- Creator:Otto Nielsen (1916 - 2000, Danish)
- Creation Year:Circa 1960
- Dimensions:Height: 38.98 in (99 cm)Width: 24.41 in (62 cm)
- Medium:
- Period:
- Condition:Good condition, slight restorations, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792215540842
The Artist's name is Otto Nielson he was Danish and painting for SAS from 1946-1993. He used the sign with the initials: Otto Nielsen (1916-2000) was born in Aarhus, Denmark, where he was educated at Gustavus Bach's Character College in 1934-35. He loved to travel, and he started work with the airline DDL in 1946 before moving to SAS Airlines, his work was reproduced on SAS calendars and travel posters from 1954 to 1976. Otto Nielsen was an illustrator for various authors' works, including 1001 Nights in New Translations 1976-80 with 1600 drawings. He wrote and illustrated many books, including travel books. In 1973 and 1993 he made posters for the Tivoli Gardens. He also provided artwork for several magazines and his artwork Grace - the Lounge at Idlewild Airport in New York. Otto Nielsen's artwork has been exhibited at the Musee des Baux Arts in Liege, Moderna Museet in Stockholm, Decorative Art, and Museum of Vilanowie in Poland. In addition, Otto Nielsen's works are represented at the Museum of Decorative Arts, the Museum of Danish Cartoonists, the Danish Revy Museum, the Danish Poster Museum, the Arts Museum, the Moderna Museet, and the Bryn Artiyn Library in Pennsylvania. He also wrote and illustrated many books, including travel books. In 1973 and 1993, he made posters for the Tivoli Gardens.
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