Skip to main content
Want more images or videos?
Request additional images or videos from the seller
1 of 7

Roger Broders
1923 original poster by Roger Broders for the PLM railway - Salins-les-Bains

1923

About the Item

The 1923 original poster by Roger Broders for the Services Automobiles de la route du Jura promoting Salins-les-Bains et le Fort St André is an exquisite example of early 20th-century travel poster design. Commissioned by the P.L.M. (Paris-Lyon-Méditerranée) railway company, this artwork perfectly reflects the charm of the Jura region while showcasing Broders' mastery of composition, color, and visual storytelling. Roger Broders, one of the most celebrated travel poster artists of the Art Deco era, was renowned for his ability to capture the essence of a destination with elegance and clarity. His posters played a pivotal role in promoting tourism across France during the golden age of travel, often highlighting scenic routes, idyllic landscapes, and picturesque towns. In this particular work, Broders portrays the serene beauty of the Jura region with his characteristic style: clean lines, harmonious compositions, and a rich yet restrained color palette. The poster invites travelers to explore the famous Salins-les-Bains, a historic spa town celebrated for its saltwater springs, and the iconic Fort Saint-André, a stunning hilltop fortress offering panoramic views of the surrounding countryside. The artwork vividly conveys the natural splendor of the Jura, with rolling hills, lush greenery, and soft, sunlit skies. The carefully composed scene features winding roads, inviting travelers to journey through the tranquil region aboard the “Services Automobiles”—a service that complemented the P.L.M. railway network by connecting train passengers to remote and scenic destinations by road. Broders’ attention to detail is unmistakable. His use of warm earth tones and subtle shading creates a sense of depth and atmosphere, drawing the viewer into the landscape. The elegantly stylized typography adds to the poster’s charm, seamlessly integrating the text into the composition without distracting from the artwork itself. This poster is not only a masterpiece of travel advertising but also a reflection of the growing trend of leisure travel in the early 20th century. As rail travel flourished, companies like P.L.M. recognized the need to promote lesser-known but stunning destinations to affluent tourists seeking adventure, relaxation, and scenic beauty. Broders' work became an essential tool in this effort, helping to define the visual language of travel posters for decades to come. The 1923 Services Automobiles poster stands as a testament to Roger Broders’ artistic brilliance and the elegance of the Art Deco movement. Today, it remains highly sought after by collectors and admirers of vintage travel posters. Its historical significance, combined with Broders’ timeless aesthetic, makes it a treasured piece of design history and a celebration of France's rich cultural and natural heritage. Original Poster Railway - Tourism - Franche-Comté - France Paris Lyon Méditerranée Printed by Chaix in Paris
  • Creator:
    Roger Broders (1883 - 1953, French)
  • Creation Year:
    1923
  • Dimensions:
    Height: 42.52 in (108 cm)Width: 30.71 in (78 cm)
  • Medium:
  • Period:
  • Condition:
    Good condition, traces of folds, restorations, on linen.
  • Gallery Location:
    PARIS, FR
  • Reference Number:
    1stDibs: LU1792215553982

More From This Seller

View All
1962 poster Morocco via the swift vessels of the Paquet Navigation Company
By Roger Chapelet
Located in PARIS, FR
Original 1962 poster by Roger Chapelet titled "Le Maroc par les paquebots rapides de la compagnie de navigation Paquet" transports viewers to the exotic allure of Morocco via the swi...
Category

1960s Prints and Multiples

Materials

Linen, Paper, Lithograph

Original poster of the XIth International Exhibition of Surrealism
By André Breton
Located in PARIS, FR
Beautiful poster of the XIth International Exhibition of Surrealism, presented in December 1965 at the galerie de l'Œil in Paris. André Robert Breton ( 1896 - 1966 ) was a French writer and poet. He is best known as the co-founder, leader and principal theorist of Surrealism. His writings include the first Manifesto of Surrealism of 1924, in which he defined Surrealism as "pure psychic automatism". Alongside his role as leader of the Surrealist movement, he authored such famous books as Nadja and L'Amour fou. These activities, combined with his critical and theoretical work on writing and the visual arts, made André Breton...
Category

1960s Surrealist Prints and Multiples

Materials

Paper, Linen, Lithograph

John Hassall A night out Circa 1900 Original Poster Theatre United Kingdom
By John Hassall
Located in PARIS, FR
Nice poster of the beginning of the century for the Vaudeville theater, entitled A night out and printed by David Allen & sons in London. John Hassall ( 1...
Category

Early 20th Century Art Nouveau Prints and Multiples

Materials

Paper, Linen, Lithograph

Illustrated Map of Madagascar by D. J. Allonsius 1953 Original Poster Africa
Located in PARIS, FR
Nice illustrated Map of Madagascar by D. J. Allonsius. This original poster was printed by Dufrénoy in Paris in 1953
Category

1950s Prints and Multiples

Materials

Paper, Linen, Lithograph

Long live the Soviet Fleet Original Poster 1947 Military Communist Navy
Located in PARIS, FR
A very nice Soviet poster from 1947, depicting the grandeur of the Soviet Navy fleet. The Soviet Navy (Russian: Военно-морской флот СССР, Voyenno-morskoy flot SSSR, literally 'Naval Military Forces of the USSR') represents the war navy...
Category

1940s Prints and Multiples

Materials

Paper, Linen, Lithograph

Aviation Populaire by Georges Villa 1936 Original Poster - Art Deco
By Georges Villa
Located in PARIS, FR
It's a bird! It's a plane! It's a... very large teenage boy appearing out of the clouds? Villa created this powerful image to encourage young people to practice light aviation—an ini...
Category

1930s Art Deco Prints and Multiples

Materials

Paper, Linen, Lithograph

You May Also Like

Marching on a Butterbur Leaf
By Yoshitomo Nara
Located in Washington , DC, DC
Category

21st Century and Contemporary Contemporary Prints and Multiples

Materials

Paper, Linen, Lithograph

Menton by Constantin 1960 Vintage French TRAVEL POSTER by Terechkovitch
By Constantin Terechkovitch
Located in London, GB
Menton by Constantin 1960 vintage French TRAVEL POSTER By Terechkovitch Georges Terechkovitch (1908-1993) was a French artist of Russi...
Category

1960s Contemporary Figurative Prints

Materials

Linen, Lithograph

100 Affiches Pablo Picasso Stone Lithograph Pablo Picasso
By Pablo Picasso
Located in London, GB
100 Affiches Pablo Picasso Lithograph Poster Pablo Picasso was a Spanish painter, sculptor, and co-founder of the Cubist movement, which revolutionized European painting and sculptu...
Category

1960s Contemporary Figurative Prints

Materials

Lithograph, Linen

Bally By Bernard Villemot
By Bernard Villemot
Located in London, GB
Bally By Bernard Villemot Bernard Villemot was a renowned French graphic artist famous for his vibrant, stylized advertising posters, particularly for brands like Bally, Perrier, and Orangina. His distinctive use of bold colors and elegant silhouettes made his work iconic in mid-20th-century commercial art. 1979 Offset lithograph, vintage poster mounted...
Category

1970s Contemporary Prints and Multiples

Materials

Linen, Lithograph

Beatles Yellow Submarine Pop Art Poster, Peter Max
By Peter Max
Located in London, GB
Beatles Yellow Submarine Movie poster after Peter Max Peter Max is a German-American artist known for his colourful, psychedelic pop art, whi...
Category

1960s Contemporary Portrait Prints

Materials

Lithograph, Linen

Deluxe Linen Wrapped Clamshell Box of Sandra Chevrier's Cages Book with Print
By Sandra Chevrier
Located in Draper, UT
Linen Wrapped Clamshell Box Contains one copy of the hardcover book and one signed and numbered limited edition print in a linen wrapped folio Only 200 c...
Category

2010s Prints and Multiples

Materials

Archival Paper, Linen

Recently Viewed

View All