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Roger de ValerioDe Valerio's original 1925 travel poster for the Saint-Nectaire Station du Rein1925
1925
About the Item
De Valerio's original 1925 poster for the "Saint-Nectaire Station du Rein" is a fascinating testament to poster art in the French Roaring Twenties. This advertising poster promotes the Saint-Nectaire spa, famous for its kidney-healthy waters.
The artist De Valerio captured the essence of this spa town, combining elegance and refinement. The poster presents a peaceful setting of a woman in an elegant dress drinking Saint-Nectaire water, evoking a sense of well-being and relaxation. Soft colors and flowing lines add a touch of harmony and serenity to the whole.
The poster bears witness to the growing importance of spa treatments and wellness tourism in the early 20th century. It also offers a retrospective look at the poster art of the period, marked by graceful aesthetics and idealized representations of health and happiness.
Today, this poster has become a sought-after collector's item for art enthusiasts and history buffs alike. It is a testament to the changing artistic tastes and trends of the time, as well as a reminder of the timeless appeal of spas as destinations for wellness and healing.
Tourism - Auvergne - Women
Casino - Golf - Thermal cures
Devambez - Paris
- Creator:Roger de Valerio (1886 - 1951, French)
- Creation Year:1925
- Dimensions:Height: 39.38 in (100 cm)Width: 24.81 in (63 cm)
- Medium:
- Period:
- Condition:Good condition, small tears, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792212713212
Roger de Valerio
Roger de Valerio, whose real name Roger Laviron was a French designer, poster designer and painter who is more particularly known for his advertising posters. De Valerio studied architecture at the School of Fine Arts in Paris. From 1911–14, he worked as artistic director for the newspaper Le Matin. From 1917–24, he joined the music publisher Salabert for which he produced more than 2,000 covers. In 1926, he was an artistic advisor at Devambez for whom he produced some superb posters, then in 1932, he took over the management of the newspaper Le Rire. From 1936–40, he was an associate director of Perceval editions. In 1933, he taught at the technical school of publicity. In 1940, he decided to retire to Belle-Île-en-Mer to devote himself to painting, then to the illustration of books. He produced 19 engravings for Alfred Jarry's Surmâle. In 1951, he illustrated The Lion and the Hen by Sacha Guitry in the edition of Raoul Solar.
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