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Rolex Stainless Steel Air King with Custom Red Dial, Early 1970's
Rolex Stainless Steel Air King with Custom Red Dial, Early 1970's

Rolex Stainless Steel Air King with Custom Red Dial, Early 1970's

By Rolex

Located in Long Beach, CA

This classic vintage Rolex Air King has a custom made red dial, made to Rolex of Switzerland

Category

Vintage 1970s Swiss Modern Wrist Watches

Materials

Stainless Steel

Rolex Steel Oyster Perpetual Datejust Ref 1603 Custom Dial, Early 1970's
Rolex Steel Oyster Perpetual Datejust Ref 1603 Custom Dial, Early 1970's

Rolex Steel Oyster Perpetual Datejust Ref 1603 Custom Dial, Early 1970's

By Rolex

Located in Long Beach, CA

FACTORY / HOUSE: Rolex Watch Company STYLE / REFERENCE: Oyster Perpetual Datejust / Reference 1603

Category

Vintage 1970s Swiss Modernist Wrist Watches

Materials

Stainless Steel

Rolex Datejust 41mm Mens Diamond Watch with Custom Arabic Script Pave Dial
Rolex Datejust 41mm Mens Diamond Watch with Custom Arabic Script Pave Dial

Rolex Datejust 41mm Mens Diamond Watch with Custom Arabic Script Pave Dial

By Rolex

Located in New York, NY

Rolex Datejust 41mm Mens Diamond Watch with Custom Arabic Script Pave Dial 116300 This watch comes

Category

2010s Swiss Wrist Watches

Materials

Diamond, Stainless Steel

Rolex Datejust Stainless Steel and Yellow Gold Custom Fully Iced Out Watch
Rolex Datejust Stainless Steel and Yellow Gold Custom Fully Iced Out Watch

Rolex Datejust Stainless Steel and Yellow Gold Custom Fully Iced Out Watch

By Rolex

Located in New York, NY

Rolex Datejust 126303 Stainless Steel and 18k Yellow Gold Custom Fully Iced Out Watch Green Roman

Category

2010s Swiss Wrist Watches

Materials

Diamond, Stainless Steel

Rolex Datejust Steel 18K Yellow Gold Custom Diamonds Black Dial Watch 69173
Rolex Datejust Steel 18K Yellow Gold Custom Diamonds Black Dial Watch 69173

Rolex Datejust Steel 18K Yellow Gold Custom Diamonds Black Dial Watch 69173

By Rolex

Located in New York, NY

Pre-owned. Good condition. Custom Dial and bezel. It comes with a Chronostore box and a 1 year

Category

20th Century Swiss Wrist Watches

Materials

Yellow Gold, Steel

Rolex Steel Oyster Perpetual Date with Custom Lavender Dial, circa 1960's
Rolex Steel Oyster Perpetual Date with Custom Lavender Dial, circa 1960's

Rolex Steel Oyster Perpetual Date with Custom Lavender Dial, circa 1960's

By Rolex

Located in Long Beach, CA

: 18 months on the movement LIFETIME SERVICE COMMITMENT This classic vintage Rolex has a custom dial

Category

Vintage 1960s Swiss Modern Wrist Watches

Materials

Stainless Steel

Rolex Steel Oyster Perpetual Date with Custom Maroon Dial 1960's / 70's
Rolex Steel Oyster Perpetual Date with Custom Maroon Dial 1960's / 70's

Rolex Steel Oyster Perpetual Date with Custom Maroon Dial 1960's / 70's

By Rolex

Located in Long Beach, CA

. This classic vintage Rolex has a custom finished dial made by our specialty custom dial house. It is

Category

Vintage 1970s Swiss Modern Wrist Watches

Materials

Stainless Steel

Rolex Datejust 36mm  18K Gold Steel Custom Turquoise Diamond Dial Watch 16233
Rolex Datejust 36mm  18K Gold Steel Custom Turquoise Diamond Dial Watch 16233

Rolex Datejust 36mm 18K Gold Steel Custom Turquoise Diamond Dial Watch 16233

By Rolex

Located in New York, NY

Pre-owned. Custom Diamond and bezel. This Beautiful Timepiece is Powered by Mechanical (Automatic

Category

1990s Swiss Wrist Watches

Materials

Steel

Rolex Datejust Steel 1.20 Cttw Custom Diamond Blue Dial Mens Watch 16014
Rolex Datejust Steel 1.20 Cttw Custom Diamond Blue Dial Mens Watch 16014

Rolex Datejust Steel 1.20 Cttw Custom Diamond Blue Dial Mens Watch 16014

By Rolex

Located in New York, NY

Pre-owned. 1 Cttw Custom Diamond Bezel and 0.20 Custom Diamond Blue Dial. No original box and

Category

Antique Early 1800s Swiss Wrist Watches

Materials

Steel

Rolex Datejust Black Jubilee Diamond Dial Custom Diamond Bezel and Lugs 69174
Rolex Datejust Black Jubilee Diamond Dial Custom Diamond Bezel and Lugs 69174

Rolex Datejust Black Jubilee Diamond Dial Custom Diamond Bezel and Lugs 69174

By Rolex

Located in New York, NY

Rolex 26mm Datejust Black Jubilee Diamond Dial Custom Diamond Bezel and Lugs Jubilee Band 69174

Category

1990s Swiss Wrist Watches

Materials

Diamond, Stainless Steel

Rolex Datejust New Style Custom Diamond Bezel, White Mother of Pearl Dial
Rolex Datejust New Style Custom Diamond Bezel, White Mother of Pearl Dial

Rolex Datejust New Style Custom Diamond Bezel, White Mother of Pearl Dial

By Rolex

Located in New York, NY

Rolex 36mm Datejust New Style Custom Diamond Bezel, White Mother of Pearl Dial Oyster 116234 This

Category

2010s Swiss Wrist Watches

Materials

Diamond, Stainless Steel

Rolex Mens Datejust II Stainless Steel Green Roman Diamond Dial Full Custom
Rolex Mens Datejust II Stainless Steel Green Roman Diamond Dial Full Custom

Rolex Mens Datejust II Stainless Steel Green Roman Diamond Dial Full Custom

By Rolex

Located in New York, NY

Rolex Mens Datejust II 41mm Stainless Steel Green Roman Diamond Dial Custom Fully Iced Out Watch

Category

2010s Swiss Wrist Watches

Materials

Diamond, Stainless Steel

Rolex 26mm Datejust Two Tone Blue Color Custom Roman Numeral Watch 69173
Rolex 26mm Datejust Two Tone Blue Color Custom Roman Numeral Watch 69173

Rolex 26mm Datejust Two Tone Blue Color Custom Roman Numeral Watch 69173

By Rolex

Located in New York, NY

Ladies Vintage Rolex 26mm Datejust Two Tone Blue Color Custom Roman Numeral Dial 69173 This watch

Category

1990s Swiss Wrist Watches

Materials

Gold, Stainless Steel

Rolex Datejust 36 Steel and Yellow Gold Custom Diamond Set Watch 116233
Rolex Datejust 36 Steel and Yellow Gold Custom Diamond Set Watch 116233

Rolex Datejust 36 Steel and Yellow Gold Custom Diamond Set Watch 116233

By Rolex

Located in New York, NY

Rolex Datejust 36 Steel and Yellow Gold Custom Diamond Set Watch 116233 Black Mother of Pearl

Category

2010s Swiss Wrist Watches

Materials

Diamond, Steel

Rolex Datejust 68274 with Custom Diamond Bezel SS White Color Dial Watch
Rolex Datejust 68274 with Custom Diamond Bezel SS White Color Dial Watch

Rolex Datejust 68274 with Custom Diamond Bezel SS White Color Dial Watch

By Rolex

Located in New York, NY

Rolex 31mm Datejust With Custom Diamond bezel SS White Color Dial with Diamond Accent RT Deployment

Category

1990s European Wrist Watches

Materials

Diamond, Stainless Steel

Rolex 31mm Datejust Custom Blue Flower Diamond Dial+ Rubies & Diamond on Bezel
Rolex 31mm Datejust Custom Blue Flower Diamond Dial+ Rubies & Diamond on Bezel

Rolex 31mm Datejust Custom Blue Flower Diamond Dial+ Rubies & Diamond on Bezel

By Rolex

Located in New York, NY

Rolex 31mm Datejust with custom Blue Flower Diamond Dial+ Rubies on a Bezel+Diamond Lugs 68274

Category

1990s Swiss Wrist Watches

Materials

Diamond, Ruby, Stainless Steel

Rolex Stainless Steel Datejust with Custom Made Mother of Pearl Dial 1970's
Rolex Stainless Steel Datejust with Custom Made Mother of Pearl Dial 1970's

Rolex Stainless Steel Datejust with Custom Made Mother of Pearl Dial 1970's

By Rolex

Located in Long Beach, CA

Rolex has a custom finished dial made by our specialty custom dial house. It is made to "Rolex of

Category

Vintage 1970s Swiss Modern Wrist Watches

Materials

White Gold, Stainless Steel

Rolex Steel Oyster Perpetual Date With Custom Mother of Pearl Dial and Bezel
Rolex Steel Oyster Perpetual Date With Custom Mother of Pearl Dial and Bezel

Rolex Steel Oyster Perpetual Date With Custom Mother of Pearl Dial and Bezel

By Rolex

Located in Long Beach, CA

LIFETIME SERVICE COMMITMENT This classic vintage Rolex has a custom finished dial made by our specialty

Category

Vintage 1970s Swiss Modern Wrist Watches

Materials

Stainless Steel

Rolex Steel Oyster Perpetual Date With Custom Mother of Pearl Dial and Bezel
Rolex Steel Oyster Perpetual Date With Custom Mother of Pearl Dial and Bezel

Rolex Steel Oyster Perpetual Date With Custom Mother of Pearl Dial and Bezel

By Rolex

Located in Long Beach, CA

LIFETIME SERVICE COMMITMENT This classic vintage Rolex has a custom finished dial made by our specialty

Category

Vintage 1970s Swiss Modern Wrist Watches

Materials

Stainless Steel

Rolex Steel Air-King with Custom Diamond Dial and Diamond and Emerald Bezel
Rolex Steel Air-King with Custom Diamond Dial and Diamond and Emerald Bezel

Rolex Steel Air-King with Custom Diamond Dial and Diamond and Emerald Bezel

By Rolex

Located in Long Beach, CA

WARRANTY: 18 months on the movement LIFETIME SERVICE COMMITMENT This classic vintage Rolex has a custom

Category

Vintage 1980s Swiss Modern Wrist Watches

Materials

Diamond, Stainless Steel

Rolex Steel Oyster Perpetual Date With Custom Mother of Pearl Dial and Bezel
Rolex Steel Oyster Perpetual Date With Custom Mother of Pearl Dial and Bezel

Rolex Steel Oyster Perpetual Date With Custom Mother of Pearl Dial and Bezel

By Rolex

Located in Long Beach, CA

months on the movement LIFETIME SERVICE COMMITMENT This classic vintage Rolex has a custom finished

Category

Vintage 1970s Swiss Modern Wrist Watches

Materials

Stainless Steel

Rolex Datejust 26 Steel 18K Gold Custom Green Turquoise Diamond Dial Watch 69173
Rolex Datejust 26 Steel 18K Gold Custom Green Turquoise Diamond Dial Watch 69173

Rolex Datejust 26 Steel 18K Gold Custom Green Turquoise Diamond Dial Watch 69173

By Rolex

Located in New York, NY

Pre-owned. Custom diamond dial and bezel. No orgiinal box and papers. It comes with a seller box

Category

21st Century and Contemporary Swiss Wrist Watches

Materials

18k Gold, Steel

Rolex Steel Datejust with Rare Black Dial from 1960's Custom Diamond Bezel
Rolex Steel Datejust with Rare Black Dial from 1960's Custom Diamond Bezel

Rolex Steel Datejust with Rare Black Dial from 1960's Custom Diamond Bezel

By Rolex

Located in Long Beach, CA

FACTORY / HOUSE: Rolex Watch Company STYLE / REFERENCE: Datejust / Reference 1601 METAL / MATERIAL

Category

Vintage 1960s Swiss Modern Wrist Watches

Materials

Stainless Steel

Rolex Datejust 36mm Steel 18K Yellow Gold Custom Diamond Red Dial Watch 16013
Rolex Datejust 36mm Steel 18K Yellow Gold Custom Diamond Red Dial Watch 16013

Rolex Datejust 36mm Steel 18K Yellow Gold Custom Diamond Red Dial Watch 16013

By Rolex

Located in New York, NY

Pre-owned good condition. Custom red dial and bezel. The watch is fully serviced and tested for

Category

Vintage 1980s Swiss Wrist Watches

Materials

Yellow Gold, Steel

Rolex Datejust 26mm 18K Gold Steel Navy Dial Ladies Custom Diamond Watch 69173
Rolex Datejust 26mm 18K Gold Steel Navy Dial Ladies Custom Diamond Watch 69173

Rolex Datejust 26mm 18K Gold Steel Navy Dial Ladies Custom Diamond Watch 69173

By Rolex

Located in New York, NY

Pre-owned. Good condition. Custom dial and bezel. No original box and papers. High-quality natural

Category

20th Century Swiss Wrist Watches

Materials

Steel

Rolex Steel Oyster Perpetual Date with Custom Made Pink Dial circa 1970's
Rolex Steel Oyster Perpetual Date with Custom Made Pink Dial circa 1970's

Rolex Steel Oyster Perpetual Date with Custom Made Pink Dial circa 1970's

By Rolex

Located in Long Beach, CA

the movement. LIFETIME SERVICE COMMITMENT This classic vintage Rolex has a custom made pink dial

Category

Vintage 1970s Swiss Modernist Wrist Watches

Materials

Stainless Steel

Rolex Daytona Custom Mother of Pearl Diamond Pave Dial Steel Watch 116520
Rolex Daytona Custom Mother of Pearl Diamond Pave Dial Steel Watch 116520

Rolex Daytona Custom Mother of Pearl Diamond Pave Dial Steel Watch 116520

By Rolex

Located in Aventura, FL

This Rolex Daytona in steel ref. 116520 has Mother of Pearl Pave Diamond Dial. This watch features

Category

21st Century and Contemporary American Modernist Wrist Watches

Materials

Diamond, Pearl, Steel

Rolex Steel Datejust with Custom Green Dial and Diamond Bezel circa, 1970's
Rolex Steel Datejust with Custom Green Dial and Diamond Bezel circa, 1970's

Rolex Steel Datejust with Custom Green Dial and Diamond Bezel circa, 1970's

By Rolex

Located in Long Beach, CA

service and the watch still has a factory rating on it. This classic vintage Rolex has a custom finished

Category

Vintage 1970s Swiss Modern Wrist Watches

Materials

Stainless Steel

Rolex Datejust 26 Steel 18K Gold Custom Green Turquoise Diamond Dial Watch 69173
Rolex Datejust 26 Steel 18K Gold Custom Green Turquoise Diamond Dial Watch 69173

Rolex Datejust 26 Steel 18K Gold Custom Green Turquoise Diamond Dial Watch 69173

By Rolex

Located in New York, NY

Pre-owned good condition. No original box and papers. Custom Diamond Dial. Comes with a seller box

Category

20th Century Swiss Wrist Watches

Materials

18k Gold, Steel

Rolex Datejust 26mm 18K Gold Steel Blue Dial Ladies Custom Diamond Watch 69173G
Rolex Datejust 26mm 18K Gold Steel Blue Dial Ladies Custom Diamond Watch 69173G

Rolex Datejust 26mm 18K Gold Steel Blue Dial Ladies Custom Diamond Watch 69173G

By Rolex

Located in New York, NY

Pre-owned. Good condition. Custom dial and bezel. No original box and papers. High-quality diamond

Category

Vintage 1980s Swiss Wrist Watches

Materials

Steel, 18k Gold

Rolex Oyster Perpetual 41 Custom Coral Red Dial Automatic Mens Watch 124300
Rolex Oyster Perpetual 41 Custom Coral Red Dial Automatic Mens Watch 124300

Rolex Oyster Perpetual 41 Custom Coral Red Dial Automatic Mens Watch 124300

By Rolex

Located in New York, NY

Custom aftermarket dial. Box and papers included. * Free Shipping within the USA * Two-year

Category

21st Century and Contemporary Swiss Wrist Watches

Materials

Stainless Steel

Rolex Stainless Steel Air King with Custom Orange Dial circa, circa 1970's
Rolex Stainless Steel Air King with Custom Orange Dial circa, circa 1970's

Rolex Stainless Steel Air King with Custom Orange Dial circa, circa 1970's

By Rolex

Located in Long Beach, CA

the movement LIFETIME SERVICE COMMITMENT This classic vintage Rolex has a custom finished dial made

Category

Vintage 1970s Swiss Modern Wrist Watches

Materials

Stainless Steel

Rolex Steel Datejust with Custom Green Dial and Diamond Bezel circa, 1970's
Rolex Steel Datejust with Custom Green Dial and Diamond Bezel circa, 1970's

Rolex Steel Datejust with Custom Green Dial and Diamond Bezel circa, 1970's

By Rolex

Located in Long Beach, CA

its original Jubilee Bracelet. This classic vintage Rolex has a custom finished dial made by our

Category

Vintage 1970s Swiss Modern Wrist Watches

Materials

Stainless Steel

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Rolex Customized For Sale on 1stDibs

Find the exact rolex customized you’re shopping for in the variety available on 1stDibs. Every item for sale was constructed with extraordinary care, often using Stainless Steel, Gold and 18k Gold. Our collection of these items for sale includes 308 vintage editions and 56 modern creations to choose from as well. Finding the perfect rolex customized may mean sifting through those created during different time periods — you can find an early version that dates to the 20th Century and a newer variation that were made as recently as the 21st Century. For this particular accessory, there are many different carat weights to choose from, but 4 Carat and 4.5 Carat versions are of considerable interest. Take a look at a rolex customized featuring Diamond from our inventory today to add the perfect touch to your look. Today, if you’re looking for a round cut version of this piece and are unable to find the perfect match, our selection also includes alternatives. Most of our rolex customized for sale are for men, but there are 173 pieces available to browse for women.

How Much is a Rolex Customized?

On average, a rolex customized at 1stDibs sells for $5,000, while they’re typically $2,500 on the low end and $39,549 for the highest priced versions of this item.

Rolex for sale on 1stDibs

While the rise in popularity of vintage Rolex watches is of no surprise to aficionados, collectors and industry experts, when it comes to contemporary luxury wristwatches, Rolex is also often the first brand that springs to mind. Not only is the company revered for its precision timekeeping and impeccable craftsmanship, but its name was designed to be memorable.

Rolex's enviable worldwide recognition can be credited in part to the genius of company founder Hans Wilsdorf. When the German-born watch dealer and his brother-in-law, Alfred Davis, set up their London enterprise, in 1905, they called it Wilsdorf & Davis, according to the traditional formula.

But Wilsdorf was determined to come up with another name that was short, would look good on a watch dial and was easy to say and remember in several languages. In 1908, he trademarked the name Rolex, and by 1920, he had moved the company to Geneva and redubbed it as Montres Rolex S.A.

But the main reasons for the brand’s success are its aforementioned commitment to precision and unflagging pursuit of innovation. In 1926, the company introduced the aptly named Oyster model. With a screw-down crown and case back, both fitted with rubber gaskets, this was the first truly waterproof watch.

Five years later, Rolex upped the ante with the Oyster Perpetual. That model’s patented Perpetual movement contained a rotor mechanism enabling it to self-wind. In another trendsetting move, in 1945, the brand debuted the Datejust, with a date window prominently displayed on the dial.

The company’s two most iconic models are sports watches. Although the Submariner, which debuted in 1953, was developed as a dive watch, its waterproof case, solid construction and good looks made it a favorite of adventurers and urbanites alike, including James Bond, who wore it in classics like Dr. No and Goldfinger. The Daytona, the racing chronograph made famous by Paul Newman, is especially sought after by collectors. Newman’s personal Daytona, which hit the auction block in 2017, sold for $17.8 million.

Find vintage Rolex watches, bracelets and more on 1stDibs.

Finding the Right Wrist-watches for You

Antique, vintage and luxury wristwatches have captured the hearts and minds of all manner of watch collectors as well as the watchmakers themselves — it's time you found your own.

Certain vintage watches for men and iconic watch designs for women are sought after not only because of their graceful proportions or innovative materials but also because of the illustrious histories of the houses that created them, histories that they stylishly embody.

Bulgari’s legendary Serpenti watch was on everyone’s list after the collection’s bold bracelet, which technically debuted after the timepiece, graced the wrist of actress Elizabeth Taylor. If anything, elaborately crafted timepieces — the unmistakably boxy silhouette of Cartier Tank watches, the elegant and minimal Calatrava designed by legendary Swiss house Patek Philippe — are even more effective than the shape we associate with traditional wristwatches.

Form watches — the all-encompassing moniker bestowed upon non-round watches — are making headlines and completing contemporary fashionable ensembles the world over. At the same time, both casual fans and careful collectors are drawn to the unbeatable charm of vintage styles, such as the icons designed by Omega that even James Bond can’t resist.

In the early days of watchmaking, watches were fragile enough that they necessitated protection from the elements. Now, wristwatches made of gold and steel can withstand the harshest climates — even 100 meters underwater, in the case of Rolex’s Submariner. Designer Gérald Genta, whose range of clients included Rolex, created for Audemars Piguet the first luxury sports timepiece to be made from stainless steel. First introduced in 1972, the Royal Oak was a perfect choice for blending the form and function that are now synonymous with sports watches.

Are you shopping for a wristwatch? It’s good to keep your needs as well as your specific personal style in mind: A smaller, subtle timepiece is a good fit for small wrists. When will you be wearing your new accessory? There’s a versatile model out there for everyday wear, while a rugged, feature-heavy watch is a safe bet if you’re prone to embarking on all-weather activities in the great outdoors.

Find antique, vintage and luxury wristwatches for sale on 1stDibs.