Truth About Rolex

Before 1915, the Rolex Watch Co. was called Wilsdorf and Davis. The company shared a name with its founders Hans Wilsdorf and Alfred Davis, but they opted to update it after they trademarked the word Rolex in 1908. Find a wide variety of Rolex watches on 1stDibs.

Rolex is from Switzerland. However, the company's history can be traced to the UK. Rolex's enviable worldwide recognition can be credited, in part, to the genius of company founder Hans Wilsdorf. When the German-born watch dealer and his brother-in-law, Alfred Davis, set up their London enterprise in 1905, they called it Wilsdorf & Davis according to the traditional formula. But Wilsdorf was determined to come up with another name that was short, would look good on a watch dial and was easy to say and remember in several languages. In 1908, he trademarked the name Rolex, and by 1920, he had moved the company to Geneva and redubbed it Montres Rolex S.A. Explore a wide range of Rolex watches on 1stDibs.

A Pepsi Rolex is a watch with a red and blue bezel nicknamed for its resemblance to the logo to one of America's favorite soft drinks. The first version of the Rolex GMT-Master II, or “Pepsi” arrived in 1954. It is a highly coveted mid-level price watch.

The term “Rolex” refers to a luxury watch produced by the company Rolex. In 1905, Hans Wildorf founded the company in London, UK, but today it operates from headquarters in Geneva, Switzerland. Shop a large selection of Rolex watches 1stDibs.

Yes, you can swim wearing most Rolex watches because the Swiss luxury watchmaker's timepieces tend to be waterproof. However, the depth that you can safely dive to while wearing one varies, making it important that you consult the water-resistance information etched onto the back of the case or detailed in the watch's papers before you swim. On 1stDibs, shop a collection of Rolex watches.