Frank Hoffman Art

Frank Hoffman (1888-1958) New Mexico, Illinois Artist Image Size: 27 x 41 Frame Size: 37 x 50 Medium: Oil Circa 1930s - 1940s "The Encounter" Indian & Bear Frank Hoffman (1888-1958) Growing up in New Orleans where his father raced horses, Frank Hoffman developed a great love for these animals, which was reflected in his paintings. He worked as an illustrator for the "Chicago American" newspaper, which gave him an opportunity to draw many subjects from opera to prize fights, and eventually he became head of the department. During that time, he took formal art training from J. Wellington Reynolds, a portrait painter. In 1916, having been rejected for military service because of poor eyesight, he went West and lived with cowboys and Indian tribes and served as public relations director for Glacier National Park. Eventually he settled on a ranch near Taos, New Mexico, and became part of that art colony and studied with Leon Gaspard, who encouraged him to use color freely. Advertisers including General Motors, General Electric, and the Great Northern Railway hired him because they loved his bold, broad brush work and striking colors. He also did magazine illustrations, specializing in western subjects. Because of the spaciousness of his ranch that he called Hobby Horse Rancho, he kept live models of cow ponies, thoroughbred horses, longhorn steers, several breeds of dogs, eagles, a bear and burros. From 1940 Brown & Bigelow Publishing Company of St. Paul, Minnesota had him under exclusive contract, and during the next 14 years, he produced 150 paintings for that company. Source: Walt Reed, The Illustrator in America, 1860-2000 Known as a traditional Western illustrator, painter and sculptor, Frank Hoffman was born in Chicago, Illinois. He grew up around his father's New Orleans, Louisiana, racing stables. Through a family friend, Hoffman was hired to make sketches for the Chicago American, later becoming head of the art department. While working for the paper, he had five years of formal art training in private lessons from J. Wellington Reynolds, a portrait painter. In 1916, Hoffman went West to paint, living with the Indian tribes and the cowboys. During that time, he also worked as public relations director for Glacier National Park, where he met noted artist John Singer Sargent. In 1920, Hoffman joined the young art colony in Taos, New Mexico. He studied with Leon Gaspard, learning the use of color. Although focusing on his fine art, Hoffman also painted for corporate advertising campaigns and illustrated Western subjects for the leading national magazines in the 1920's. Hoffman became the best-known New Mexico illustrator of the time. As his success grew, he bought his own Hobby Horse Rancho, where he raised quarter horses and kept as live models the longhorns, dogs, eagles, burros, and even a bear that he had begun to sculpt in the 1930's. Later, beginning with 1940, Hoffman was under exclusive contract to Brown and...

Medium: Oil on Canvas Dimensions: 24.00" x 24.00" Signature: Signed Lower Left Advertisement for Cream of Wheat cereal, image of doctor and patient.

Date: 1923 Medium: Oil on Canvas Dimensions: 28.00" x 32.00" Signature: Signed Lower Right Advertisement for Cream of Wheat cereal