Moira Choker Necklaces

Established in 1970 by Moira Cohen, Moira is a family-run business based in London, England. It specializes in buying and selling the finest antique, vintage and signed jewelry — priceless relics from the past — which are prized by discerning connoisseurs of fine jewelry.

Cohen grew up in Glasgow, Scotland, surrounded by gems as her father was a jeweler. She helped in his store for over a decade and developed an affinity for antique jewelry. After moving to London in her early 30s and working for a few high-end jewelers, she was asked to manage the Harrods fine art and antique jewelry department.

Cohen wanted to travel the world to seek out the rarest and most exquisite vintage and antique treasures. In 1970, she rented a small storefront on London’s New Bond Street — best known for top-end art dealers and antique shops. Her brand became popular among a long client list that included Madonna, Adele, Rod Stewart, Goldie Hawn, Sylvester Stallone, Danielle Steel, Dustin Hoffman, Daniel Craig, Sir Paul McCartney and many royal family members across the globe.

In 1982, Cohen opened a second store with the help of her daughter, Suzanne Lauder. Her son, Simon, joined them in 1994. Lauder took over the company in 2020 when Cohen passed. Its luxurious pieces remain in demand with collectors today.

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