William Moorcroft Green Ground Pomegranate Vase Marked for Liberty & Co., c1913

William Moorcroft (1872–1945), the founder of the celebrated British art-pottery company that shares his last name, was both an aesthete and a technical innovator. Along with William de Morgan, he is regarded as one of the greatest ceramists of the Arts and Crafts movement, yet Moorcroft’s singular style is heavily inflected with the lush naturalism of the Art Nouveau school of art and design.

The son of a decorative pottery painter, Moorcroft was born in Staffordshire, the center of English ceramics-making, studied at the Wedgwood Institute and in 1897 joined the local pottery manufacturer James Macintyre & Co. as a designer. After a year, he was put in charge of the company’s art-pottery studio, and there he developed a new style of wares named “Florian,” made with a technique called tube-lining, or slip-trailing. In this method, decorative motifs are outlined with a thin, raised border produced by piping a thread of clay onto the body of a vessel — much like squeezing toothpaste from a tube.

Moorcroft, who took the unusual step of signing his ceramics, would go on to win numerous international awards. In 1913, backed by the London department store Liberty & Co., he left Macintyre to open his own workshop. Queen Mary, wife of King George V, gave Moorcroft her Royal Warrant in 1928. Shortly before he died in 1945, his son, Walter Moorcroft (1917–2002), took over as head of the firm. The pottery company is still in business in Staffordshire, with a design department headed by Rachel Bishop.

William Moorcroft’s ceramics are noted for their colorful, ebullient (and often slightly surreal) decorations depicting stylized natural forms — flowers, toadstools, fruit (pomegranate is a favorite among collectors), insects and landscapes. Most Moorcroft wares are finished with a glossy overglaze. Blue-and-white and pastel shades were generally used as underglazes on early Moorcroft pieces, and he later developed a rich, ruddy background glaze he called “flambé.”

Moorcroft art pottery has a rich, warm and inviting look — a comforting aesthetic that explains their enduring appeal.

Find antique and vintage William Moorcroft pottery, vases, serveware and more on 1stDibs.

Long before Liberty became one of London’s most iconic luxury department stores, shoppers of the late 19th century knew it as Liberty & Co. — purveyors of fine silverware designed in the Art Nouveau style, Arts and Crafts-style furniture and an eclectic assortment of ornaments, fabrics, fashion and other goods from around the world.

British merchant Arthur Lasenby Liberty founded Liberty & Co. in 1875. Liberty dreamed of selling an assortment of fine wares he obtained in the Far East from a ship docked in the middle of one of London’s busiest shopping thoroughfares. However, he could only manage to borrow £2,000 from his father-in-law, so he settled for a small shop on Regent Street.

What began as a modest business grew exponentially over the next few years, and, by 1890, Liberty & Co. occupied most of Regent Street. Meanwhile, Liberty forged relationships with many British Art Nouveau artists and designers who were keen to work with one of the most prestigious retailers in London.

In 1899, Liberty & Co. hosted an exhibition showcasing a collection of silver pieces designed by notable silversmiths like Oliver Barker, Albert Edward Jones and Bernard Cuzner. A line of silverware called Cymric also debuted and was produced in partnership with silversmith W. H. Haseler of Birmingham and Liberty & Co.’s chief designer, Manx artist Archibald Knox. The innovative Cymric collection featured a blend of Art Nouveau with traditional Celtic style, including such pieces as candlesticks, spoons, bowls, tableware and jewelry.

Liberty & Co. also had a furniture workshop in Archway, London, run by Lawrence Turner and which employed carpenters to produce handcrafted, Arts and Crafts-style armchairs, stools, bookcases, cabinets, side tables and other furniture. Most of these high-quality and durable pieces were made of solid wood such as oak, mahogany and walnut. In addition to their own in-house creations, Liberty & Co. also sold furniture by other designers, including chairs by German architect Richard Riemerschmid.

Liberty died in 1917, and Liberty & Co. became Liberty of London after relocating to their iconic location on Great Marlborough Street in 1924. Ironically, the imposing Tudor Revival building is constructed from the timbers of two decommissioned British Navy ships — realizing Liberty’s original “ship-store” dream. 

On 1stDibs, discover a range of antique and vintage Liberty & Co. serveware, seating and decorative objects.