- Want more images or videos?Request additional images or videos from the seller
Rosenthal by Artist Raymond Loewy “Plaza” Service for 12 China Dinner Set

About the Item
- Creator:Raymond Loewy (Designer),Rosenthal (Maker)
- Dimensions:Height: 1.5 in (3.81 cm)Diameter: 10.5 in (26.67 cm)
- Sold As:Set of 63
- Style:Mid-Century Modern (Of the Period)
- Materials and Techniques:Other,Other
- Place of Origin:
- Period:
- Date of Manufacture:1950-1960
- Condition:
- Seller Location:Palm Springs, CA
- Reference Number:
Raymond Loewy
For those in the know, French-born American industrial designer Raymond Loewy is the “father of streamlining.” He is widely recognized as a pioneer of industrial design consulting — a creative powerhouse who took aim at cluttered designs and simplified them. Loewy left his mark on everything from toothbrushes to trashcans to spacecraft interiors. He designed cars, worked in illustration, and crafted comely dressers and other furniture.
Loewy was born in Paris, France. At age 15, he designed a model airplane that was powered by rubber bands. It won the James Gordon Bennett Cup of 1908. Loewy patented the model kit for this plane by the following year and saw brisk sales. With his savings, Loewy was able to study at the University of Paris and then at Ecole de Lanneau, where he earned an engineering degree in 1918.
Loewy moved to New York City in 1919 and found work as a window designer for the department stores Macy's, Wanamaker's and Saks and as a fashion illustrator for Vogue and Harper's Bazaar. Loewy’s big break in industrial design came in 1929 when he altered the Gestetner duplicating machine — removing jutting parts and encasing the moving works in an understated cover. It caused a sensation within the industry — and companies began to call on him.
Loewy designed packaging for Coca-Cola and revised the look of Lucky cigarettes. The “Loewy Look,” which referred to the designer’s efforts to strip a product of any unnecessary detail and streamline its appearance, began to characterize hundreds of products.
Loewy found clients in a dizzying number of companies. He did everything from retooling logos to redesigning products. His 1934 Sears Coldspot refrigerator was a sleek innovation that broke sales records. His Pennsylvania Railroad locomotive resembled a speeding bullet and was the darling of the 1939 World’s Fair. Loewy even reworked shapes for snacks at Nabisco. By the time World War II gathered steam, Raymond Loewy Associates — the industrial design firm he founded — had been operating in a number of American cities. When Time magazine featured him on the cover in October 1949 — Loewy was not shy about publicity — his profile soared.
Loewy worked with Studebaker for decades. The success of their 1953 Starliner coupe was due to his revolutionary design, while their 1963 futuristic, fiberglass-bodied Avanti, which came with advanced safety features and materialized at a time when the company was experiencing financial hardship, was his crowning achievement for the maker.
Returning to his roots in aviation, Loewy worked for NASA from 1967 to 1973 on the interior design of the Skylab space station. He was also involved in the interior designs of the Concorde supersonic jet and Air Force One. Loewy delighted in creating furniture and collaborated with manufacturers such as Mengel Furniture, Rosenthal and Doubinsky Frères. In the 1970s, Loewy and his wife shuttered their businesses and retired in France.
On 1stDibs, find vintage Raymond Loewy cabinets, serveware, seating and more.
Rosenthal
While the Rosenthal Porcelain Factory grew from humble decorating roots — as many pottery companies do — it eventually built a list of universally revered designer and artist partners that included Andy Warhol and Salvador Dalí. And after securing an enviable position as a top manufacturer of serveware and dominating the porcelain and bone china markets, Rosenthal expanded into furniture production, working with influential designers Verner Panton, Luigi Colani and Günther Ferdinand Ris and Herbert Selldorf.
German-born Jewish businessman Philipp Rosenthal founded the company in 1879 in Bavaria. It began as his modest workshop where he painted porcelain and encountered success with porcelain ashtrays. Rosenthal hired the best designers and clay modelers he could find. Adolf Oppel designed figurative Art Nouveau pieces, while Eleonore (Lore) Friedrich-Gronau produced decorative objects, namely her graceful porcelain dancer figurines, for the company.
Dinnerware, though, would be a Rosenthal mainstay. Between 1904 and 1910, Rosenthal produced its renowned dinnerware lines such as Donatello, Darmstadt and Isolde. These were introduced as unornamented white pieces — only later were they given their underglaze designs.
Rosenthal founder Philipp, a Catholic of Jewish ancestry, resigned in 1934 as the company’s president due to pressures owing to discriminatory German laws that took shape during the rise of the Nazi regime. Rosenthal died in 1937, and the family fled to America. The company would not regain its footing until 1950 when Rosenthal’s son, Philip, joined the firm and, in 1958, became chairman and dubbed Germany’s “China King.” At its peak, the company had 10,000 employees.
In the 1950s, Rosenthal’s modernist dinnerware was a significant part of the brand’s offerings, and by 1961 they introduced the famed Rosenthal Studio Line. Although furniture designers and ceramicists would lead the list of individuals working with Rosenthal — among them Tapio Wirkkala, Max Weber and Lisa Larson — the company eventually reached out to fine artists, not only Dalí and Warhol but Sandro Chia and Kenny Scharf. Rosenthal also collaborated with fashion designers Gianni Versace and Donatella Versace.
In a daring move in 1972, the company diversified into furniture, collaborating with some of the giants of mid-century modern design. The revolutionary Sunball chair, an icon of Space Age seating crafted by Selldorf and Ris, was among Rosenthal’s stellar successes in this venture.
On 1stDibs, find vintage Rosenthal ceramics, porcelain, tableware, seating and more.
Shipping & Returns
- ShippingRetrieving quote...Ships From: Palm Springs, CA
- Return Policy
This item cannot be returned.
- Wedgewood England Bone China 65 Piece Service for 8 White & Hand-Paint PlatinumBy WedgewoodLocated in Palm Springs, CAJust in time for the Holidays! Have a jaw dropping table top with this British 1960s set. This vintage beautiful bone china set made by Wedgewood in England came from a multi million dollar Palm Springs Estate. The pattern is grey English flowers with a hand painted platinum metal scroll. It is classic yet very modern and has stood the test of time. The quality of the bone china is off the charts beautiful. What makes this set extra special is the unusual serving pieces. Can you believe it actually comes with a cigarette box and four small ashtrays in the same pattern that are also hand-painted with platinum? Other serving pieces include a large round platter (the only piece that ghas visable scatching), A small oval vegetable dish, a beautiful covered casserole dish, a beautiful footed dessert plate, creamer and sugar (with lid) and the very chic set of 8 cream soup...Category
Vintage 1960s English Modern More Dining and Entertaining
MaterialsPorcelain
- “Chinoiserie” Pattern 1978 Fitz and Floyd 106 Piece Set of China DinnerwareBy Fitz and FloydLocated in Palm Springs, CAThis set of rare 1978 chinoiserie china by the legendary team of Fitz and Floyd came from a very upscale Palm Springs estate that had over ten different sets of designer China and appears to have never been used. Chinoiserie (Pagoda, Buddha, birds, flowers/black rim) is considered by many to be the most beautiful China design the team ever designed. 20 flat coffee cups, four cocoa mugs (very rare), 14 cappuccino cups...Category
Vintage 1970s Japanese Chinoiserie More Dining and Entertaining
MaterialsOther
- Desert Plates by Fitz and Floyd, 1981 Set of Ten "Oiseau de Paradis"By Fitz and FloydLocated in Palm Springs, CAA rare set of ten pieces of "Oiseau de Paradis" desert or salad plates by the legendary team of Fitz and Floyd done in 1981. The motif is a beautiful bird of paradise in an Art Deco ...Category
Vintage 1980s Japanese Chinoiserie More Dining and Entertaining
MaterialsCeramic
- Fitz and Floyd Medaillon d’Or Set of 15 Coffee Cups and Mugs, 1979By Fitz and FloydLocated in Palm Springs, CAFitz and Floyd were the premiere makes of china in the 70s and 80s. Their taste level and choice of patterns and colors made them legends! This Medallion d'Or in persimmon color is s...Category
Vintage 1970s Japanese Modern More Dining and Entertaining
MaterialsCeramic
$188 Sale Price / set42% Off - Fitz and Floyd Medaillon d’Or Coffee and Tea Pots with Creamer, 1979By Fitz and FloydLocated in Palm Springs, CAFitz and Floyd signed 1979 set of coffee and tea pots with individual creamer. They appear never to have been used. This is part of a huge set recently acquired from a multi million ...Category
Vintage 1970s Japanese Modern More Dining and Entertaining
MaterialsCeramic
$183 Sale Price / set39% Off - Fitz and Floyd Medaillon d’Or Serving Platter and Large Bowl, 1979By Fitz and FloydLocated in Palm Springs, CALarge serving platter and large serving bowl. This is part of a huge set recently acquired from a multi million dollar Palm Springs estate. Purchased in 1979 this Medallion d’Or patt...Category
Vintage 1970s Japanese Modern More Dining and Entertaining
MaterialsCeramic
$127 Sale Price / set43% Off
- Mid Century 125 Piece Dinner Set by Raymond Loewy for Rosenthal GermanyBy Raymond LoewyLocated in Port Jervis, NYAmazing set of porcelain china by Rosenthal and designed by Raymond Loewy. Made in Germany. Quince is the pattern as it has a definite Asian influence. In excellent condition, no chips or cracks. Set consists of: 13 dinner plates 10.5, 13 soups 7 5/8, 15 salad plates 7.5, 12 fruit cups 4 3/4, 14 bread plates 6, 13 tea-coffee cups, 13 saucers, 11 demitasse cups, 11 saucers, platter 11 x 15, sugar bowl w/lid creamer...Category
Vintage 1950s German Mid-Century Modern Dinner Plates
MaterialsPorcelain
- Rosenthal "Athenia" Dinner ServiceBy RosenthalLocated in West Palm Beach, FLThis stylish (63 piece set) Mid-Century Modern Rosenthal china service dates to the 1950s-1960s. The pattern is "Athenia" which has a taupe/putty colored Greek key-border on a white ground. Place setting for eight and serving pieces: One oval platter 15 1/5 width x 11" depth. One celery dish...Category
Mid-20th Century German Mid-Century Modern Tableware
MaterialsPorcelain
$1,800 / set - Mid Century 99 Piece Set of Porcelain China Rosenthal Parisian Spring GermanyBy RosenthalLocated in Port Jervis, NYFabulous sets of beautiful and elegant china by Rosenthal. 99 PCs which consist of 12 each of the following, dinner plates, salad plates, bread/desert plates, fruit cups, soup bowls, Tea cups, saucers. Coffee pot with lid, 2 sugar bowls with lids, gravy boat with attached underdish, creamer, 3 platters, covered vegetable dish, and a open vegetable dish. 1 extra saucer. In excellent condition. Only damage is a cracked sugar bowl lid...Category
Vintage 1950s German Mid-Century Modern More Dining and Entertaining
MaterialsPorcelain
- Rosenthal Continental Crown Jewel China Dining Set, 34 PiecesLocated in Plainview, NYA classy Rosenthal white continental crown jewel china dining set of 24 pieces. The set includes the following: 7 dinner plates 10.5" diameter x 1....Category
Mid-20th Century German Mid-Century Modern Tableware
MaterialsPorcelain
$1,200 Sale Price / set20% Off - 60s Raymond Loewy Jet Rose for Rosenthal 12 Dessert / Salad PlatesBy Raymond Lowey, RosenthalLocated in Miami, FLA 1960s set of 12 Salad / Dessert plates (three sets available) in Raymond Loewy Jet Rose pattern and his iconic “2000” form for Rosenthal from the 1960s. The decoration on the 7 3/4 inch plate is of Gray Roses that seem to be floating. This pattern was produced for a short period 1961-1964. Stamped on bottom: Continental China...Category
Vintage 1960s German Mid-Century Modern Dinner Plates
MaterialsPorcelain
- Raymond Loewy After Dinner Coffee Set for "Rosenthal 2000"By Latham Studios, Raymond LoewyLocated in Los Angeles, CAgrey and white porcelain 20 piece after dinner coffee set Rosenthal 2000, coffee server, sugar bowl and creamer + complete set of service for six cup...Category
Vintage 1950s German Mid-Century Modern Tea Sets
MaterialsPorcelain
- Meissen Porcelain Dinner Service, 189 PiecesBy Meissen PorcelainLocated in New Orleans, LAComprising an incredible 189 pieces, this impressive Meissen porcelain dinner service is an exceptional example of the firm's prized dinnerware. The bodies are crafted in the New Brandenstein relief pattern designed by Johann Friedrich Eberlein in 1744, which gives this service a distinct Rococo feel. The hand-painted enamel detailing is known as the Flowers and Insects motif and is executed with stunning vibrancy and intricacy. Since each piece is executed entirely by hand, no two pieces bear the exact same adornments.
Similar, single dining pieces are featured in Meissen Domestic Porcelain by Günther Sterba, 1991, figures 83 through 86.
The pieces bear the Meissen blue crossed swords that date this service between 1850/60-1924.
97 dinner plates, 9 1/2" diameter
44 luncheon plates, 8" diameter
21 soup bowls, 9 1/2" diameter
13 dessert plates, 5 3/4" diameter
2 oval serving platters, 22 1/4" wide x 16 3/4" deep
2 vegetable dishes with lids, 11" diameter
a round bowl, 15 1/4" diameter
a round serving platter, 13 1/4" diameter
an oblong serving platter, 21 1/2" wide x 10 1/4" deep
an oblong platter, 23" wide x 11" deep
an oval platter, 18 1/4" wide x 14" deep
an oval platter, 20 1/4" wide x 15 1/2" deep
a large soup tureen
a large soup tureen platter
a small soup tureen
a small ladleCategoryAntique 19th Century German Rococo Porcelain
MaterialsPorcelain
$248,500 / set - Raymond Loewy for Rosenthal Germany Modern Grasses Pattern Coffee Service 3 PcsBy Rosenthal, Raymond LoewyLocated in Miami, FLA Mid-Century Modern porcelain coffee service set consisting of coffee pot, creamer and lidded sugar by Rosenthal in the GRASSES pattern with the icon...Category
Vintage 1960s German Mid-Century Modern Serving Pieces
MaterialsCeramic, Porcelain
- Tapio Wirkkala for Rosenthal Dinner Coffee 80 Pieces Set Plates Noire PorcelainBy Kurt Rosenthal, RosenthalLocated in Rockaway, NJTapio Wirkkala's white and black, including dinner, lunch, salad and bread plates, platters, soup bowls, coffee or tea pot, sugar and creamer, bowls, covered bowls and more. Service ...Category
20th Century German Mid-Century Modern Dinner Plates
MaterialsPorcelain, Glass
- Vintage Rosenthal Madeleine 87 Piece Dinner and Tea SetBy RosenthalLocated in Van Nuys, CAThis is a vintage 87 piece set of Rosenthal Madeline dinnerware and tea set from 1931 in Germany featuring a lively art deco design and a 24k gold rim This set includes: + 12 Dinner...Category
Vintage 1930s German Art Deco Tableware
MaterialsPorcelain
$1,312 Sale Price / set25% Off
- Coupe Rhythm Tea Pot by Raymond Loewy for Continental China Rosenthal GermanyBy Raymond Loewy, RosenthalLocated in Miami, FLFrom the iconic Coupe Form dinnerware, created by Raymond Loewy for Continental China in the 1950s, a White Rhythm coffee pot in excellent conditi...Category
Vintage 1950s German Mid-Century Modern Serving Pieces
MaterialsCeramic, Porcelain
$108 Sale Price28% Off - Rhythm Espresso Coffee Cups Continental China Raymond Loewy, Rosenthal, GermanyBy Rosenthal, Raymond LoewyLocated in Miami, FLFrom the iconic Coupe Form dinnerware, created by Raymond Loewy for Continental China in the 1950s, a White Rhythm Mocha / Demitasse/ Espresso Cof...Category
Vintage 1960s German Mid-Century Modern Porcelain
MaterialsCeramic, Porcelain
$200 Sale Price / set20% Off - Mid-Century Rosenthal by Raymond Loewy Form 2000 Partial Dinner Set: 26 PcsBy RosenthalLocated in Hamilton, OntarioThis partial dinner ware set was made by the well known Rosenthal factory of Germany in approximately 1970 in the period Mid-Century Modern style. T...Category
Mid-20th Century German Mid-Century Modern Porcelain
MaterialsPorcelain
- 60s Raymond Loewy Jet Rose for Rosenthal 12 Dessert / Salad PlatesBy Raymond Lowey, RosenthalLocated in Miami, FLA 1960s set of 12 Salad / Dessert plates (three sets available) in Raymond Loewy Jet Rose pattern and his iconic “2000” form for Rosenthal from the 1960s. The decoration on the 7 3/4 inch plate is of Gray Roses that seem to be floating. This pattern was produced for a short period 1961-1964. Stamped on bottom: Continental China...Category
Vintage 1960s German Mid-Century Modern Dinner Plates
MaterialsPorcelain
- Raymond Loewy for Rosenthal China Set Taupe Band Pattern 106 piecesBy Rosenthal, Raymond LoewyLocated in Atlanta, GALarge 106 Piece Set of Modernist "Taupe Band" Pattern China, designed by Raymond Loewy for Rosenthal, German, circa 1950s. The set contains: 12 dinner plates, 9.75" diameter. 12 large soup bowls, 8.75" diameter. 11 lunch plates, 7.5" diameter. 12 bread plates, 6" diameter. 12 dessert bowls, 5" diameter. 16 tea cups, and 21 saucers. 1 gravy boat. Large serving bowl, 10.25" diameter. Pair of oblong plates, 9.75"W. Medium oblong platter, 13"W. Large oblong platter, 15.5"W. Two sugar bowls, one with lid. Creamer. Serving bowl with lid...Category
Vintage 1950s German Mid-Century Modern Tableware
MaterialsPorcelain
- Raymond Loewy After Dinner Coffee Set for "Rosenthal 2000"By Latham Studios, Raymond LoewyLocated in Los Angeles, CAgrey and white porcelain 20 piece after dinner coffee set Rosenthal 2000, coffee server, sugar bowl and creamer + complete set of service for six cup...Category
Vintage 1950s German Mid-Century Modern Tea Sets
MaterialsPorcelain
Recently Viewed
View MoreThe 1stDibs Promise
Learn MoreExpertly Vetted Sellers
Confidence at Checkout
Price-Match Guarantee
Exceptional Support
Buyer Protection
Trusted Global Delivery