Sem Doodle Collection Large Pot by Maya Leroy

This plant pot in colors light blue, deep brown, and cream white, exclusive for SEM, has the serial number 2022040. Both vases in the collection have been chromatically studied, in a curious contrast of pattern and materials. “Doodle” is a rough drawing made absent-mindedly. And this is how Maya Leroy’s project started, from a need to create without having to be too serious about it or overly think things while having fun. Air dry clay has proven to be an ideal medium to work independently and without firing and, funny enough, from this total freedom, Maya created an intriguing and psychedelic series which looks unlimited. Opening up to new collaborations, SEM became fascinated with this form of hand crafting with the aim of developing two special objects—created ad hoc by Maya for the milanese brand—in an unlimited series produced by the artisans of the brand’s net.One of the most interesting phenomena of the moment is, in fact, the way in which hands-on designers can bring innovations in craft ateliers, challenging and updating the existing techniques and materials, or simply questioning them and creating a real dialogue between craftsman and designer that has unexpected results. MAYA LEROY Born in 1994 to a Swedish mother and French father, Maya Eline Leroy is an artist and designer currently based in Eindhoven — The Netherlands. Expressing creativity through painting, drawing and hand-building clay. Her Doodle series is an ever expanding collection of unique, hand build and hand painted contemporary ceramics.

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