Bruno Gecchelin Italian Midcentury Floor Lamp

About the Item

Italian midcentury floor lamp by Bruno Gecchelin design for Guzzini Italia, 1970s. Bruno Gecchelin was born in Milan in 1939. In 1962 he developed studies and research on gas cookers and compact refrigerators for Indesit and began designing furniture elements for Gruppo Industriale Busnelli. In the same period he joined the design office of Olivetti in Ivrea, directed by Ettore Sottsass and based in Milan. He remained there for about fifteen years, designing electronic machines and terminals as well as office furniture. In 1976 he became a freelancer and after graduating in Architecture at the Milan Polytechnic he opened his own studio and began working with numerous companies. His product design expanded to different fields. He designed a series of car accessories for the Fiat Panda; he designed upholstered furniture and seats for Poltrona Frau and office furniture for Ycami. With Fratelli Guzzini, he devised a complete line of tools and kitchenware made of thermoplastic material and expanded the range of gift items in precious materials by Rede Guzzini. He also dedicated himself to bathroom furniture designing accessories and complements in thermosetting material for Metaform. He designed an integrated and modular system, functional for the Japanese market, for Matsushita's bathroom division. He also designed several lines of air conditioning elements for Aermec and Kelvin Italy. During his career, his passion for technology led him to specialise in the design of lighting fixtures for which he also took care of the lighting engineering part. More than a hundred lamps have been designed in over forty years of activity, alternating decorative or office models with technical products for commercial, museum and urban lighting. The main companies he has collaborated with are O-Luce, Skipper, Arteluce-Flos, Antonangeli, Venini, Matsushita, Tronconi, iGuzzini Illuminazione, Ivela, Raat and Reggiani Illuminazione. He has won several international awards, including BIO Ljubljana, the IF product design award in Hannover and three Compasso d'oro awards: the first in 1989 for the Shuttle series of spotlights produced by IGuzzini Illuminazione, the second in 1991 for the AGH 171 New heat pump produced by Aermec-Riello and the third in 2004 for the Latina juicer produced by Fratelli Guzzini. In addition to his design work, he has taught at the IED Istituto Europeo di Design in Milan, the Milan Polytechnic and the Brera Academy in Milan. Since 1996 he has also dedicated himself to painting and graphic works on canvas. He lives and works in Milan with his children.

Creator:
Bruno Gecchelin (Designer),Guzzini (Manufacturer)
Dimensions:
Height: 76.78 in (195 cm)Width: 20.48 in (52 cm)Depth: 11.82 in (30 cm)
Style:
Mid-Century Modern (Of the Period)
Materials and Techniques:
Metal,Stainless Steel
Place of Origin:
Italy
Period:
1970-1979
Date of Manufacture:
circa 1978
Condition:
Seller Location:
bari, IT
Reference Number:
1stDibs: LU4076322661222

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Guzzini

Guzzini is often mistakenly thought to be the name of a lighting designer active in the 1960s and 1970s. But in fact the label belongs to a lighting manufacturing company that was founded by six Guzzini brothers — Raimondo, Giovanni, Virgilio, Giuseppe, Adolfo and Giannunzio, who were inspired by the 1950 film Harvey starring James Stewart.

Compounding the historical record even further, it seems that the Guzzini company rebranded many times in the 20th century, going by, at various points, Harvey Creazioni, Harvey Guzzini, Guzzini, iGuzzini and Illuminazione Guzzini. Harvey Creazioni was originally founded in 1959 in Recanati (on the east-central coast of Italy) by Raimondo, focusing on the production of copper-plated decorative objects. Four years later, in June 1963, the six brothers joined together and established Harvey Creazioni di Guzzini, expanding production to include pendant lighting, sconces, table lamps and floor lamps.

The brothers employed architect-designer Luigi Massoni — who was introduced to the Guzzini brothers by leading plastic importer Maurizio Adreani — as head of design, branding, public relations and advertising. Famous Harvey Guzzini designs include Massoni and Luciano Buttura's Mushroom table lamp (1965) as well as the in-house designed Arc floor lamp (1968), Faro table lamp (1970) and Toledo table lamp (1973). Studio 6G, an interning design team, developed the collectible Clan table lamp (1968); and designers Ermanno Lampa and Sergio Brazzoli were responsible for the Nastro series (1970), Orione pendant (1970), Sirio table lamp (1970), Alba floor lamp (1973), Albanella table lamp (1973) and Alf series (1976). Around 1976, Harvey Guzzini ceased the production of copper-plated items to concentrate on lighting made almost exclusively from methacrylate plastic (acrylic). The company also dabbled in furniture production, collaborating with Yugoslavian furniture producer Meblo, located in Nova Gorica in present-day Slovenia.

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