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Cappiello, Original Vintage Animal Poster, Le Nil Elephant, Cigarette Paper 1912
About the Item
Original Vintage Poster for Le Nil by Leonetto Cappiello dating from 1912.
Leonetto Cappiello (1875 - 1942), was born in Livorno, Italy, and spent most of his adult life in Paris where he became one of the most prolific poster artists of all time (he created more than 500 different poster designs for many of the most famous brands of the period).
Joseph Bardou also known as Job or Le Nil was one of the brands for which he did a number of posters.
Additional Details:
Materials and Techniques: Colour lithograph on paper
Printer: Etablissements VERCASSON - Cie, 43 rue de Lancry, RUE MARTEL PARIS
Linen backing: Yes
Condition: A. Designates a poster in very good condition. The colours are fresh and there is little or no loss of paper. If there are imperfections they are marginal and imperceptible.
About Leonetto Cappiello, The Father of Modern Advertising
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form.
Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries:
Food and Beverage: Campari, Cinzano, Café Martin, Kub, Chocolat Klaus, Oxo, Maurin Quina
Other Products: Parapluie Revel, Poudre de Luzy, Le Nil, Mossant
Entertainment: Folies-Bergère, Mistinguett
demonstrating his versatility and adaptability as an advertising artist.
Cappiello and His Printers
Leonetto Cappiello's career as a poster artist spanned from 1900 to the 1930s. He formed a particularly strong partnership with the Vercasson printing house, working closely with them from the late 1890’s until the early 1920s. Following this, Cappiello continued to collaborate with various printing houses while also establishing a significant relationship with the Devambez publishing house. In 1921, he signed an exclusive contract with Devambez that lasted until 1936, a period marked by some of his most iconic poster creations.
The combination of Cappiello's artistic vision and the technical expertise of these printers was instrumental in the creation of his enduring body of work.
Cappiello's posters not only sold products but also became iconic cultural artifacts, reflecting the spirit of the Belle Époque and the Roaring Twenties and Thirties (Art Deco).
Beyond his commercial success, Cappiello was also a skilled painter and illustrator. His artistic talent extended to other mediums, showcasing his versatility as an artist.
Leonetto Cappiello passed away in Cannes on February 2, 1942, at the age of 66. His legacy, however, lives on through his enduring posters, which continue to inspire and influence advertising and design to this day.
About Us: Moufflet & C° - Paris Fine Arts
We have been dealing in art, antiques and vintage posters for more than 50 years and, upon request, we are very happy to provide you with Certificate of Authenticity.
- Creator:Leonetto Cappiello (Artist)
- Dimensions:Height: 63 in (160 cm)Width: 47.25 in (120 cm)Depth: 0.4 in (1 cm)
- Style:Art Nouveau (Of the Period)
- Materials and Techniques:
- Place of Origin:
- Period:
- Date of Manufacture:1912
- Condition:Wear consistent with age and use. This poster is linen backed and mounted on acid free paper.
- Seller Location:SAINT-OUEN-SUR-SEINE, FR
- Reference Number:1stDibs: LU7066239782922
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
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Artist: Leonetto Cappiello (1875 - 1942)
Title: Champagne Delbeck
Date: 1902
Size: 33 x 54.5 in / 96.5 x 138.5 cm
Printer : Imp. Vercasson, 43 rue de Lancry, Paris
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Details:
Advertising poster produced by Leonetto Cappiello for Delbeck champagne in 1902. This is one of three Cappiello posters on the theme of Champagne.
Champagne Delbeck is a Champagne House located in Reims (Marne) and founded in 1832 by Félix-Désiré Delbeck.
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Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
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