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Cappiello, Original Vintage Poster, Mossant Hat, Gloves, Gentleman dressing 1938
$4,088.70
£2,976.12
€3,400
CA$5,565.14
A$6,224.95
CHF 3,239.50
MX$76,631.31
NOK 41,213.19
SEK 38,666.10
DKK 25,874.74
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About the Item
Original Vintage Poster for Mossant Hats dating from 1938 by Leonetto Cappiello.
Artist: Leonetto Cappiello
Title: Mossant
Date: 1938
Size: 47.25 X 63 in / 120 X 160 cm
Printer : Editions Nouvelles Cappiello, EDIMO, 15 rue Galvani - Paris
Materials and Techniques: Colour lithograph on paper
Linen backing: Yes
Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable).
Additional Details:
The headquarters Mossant was founded in 1833 by Casimir Mossant.
The company is developing thanks in particular to the development of the railway, which allows for distant supplies and expeditions.
In the 1920s, the firm Mossant is at its peak. The factory employs 1,200 workers and produces up to 2000 hats per day, nearly half of which is in the United States.
After 1929, the economic crisis affected exports and the company diversified its production of felt (bags, berets, ...). Hat manufacturing activity declined and, in the 1950s, the factory's activity was converted into apparel until 1985, when the company was wound up.
About Leonetto Cappiello, The Father of Modern Advertising
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form.
Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries:
Food and Beverage: Campari, Cinzano, Café Martin, Kub, Chocolat Klaus, Oxo, Maurin Quina
Other Products: Parapluie Revel, Poudre de Luzy, Le Nil, Mossant
Entertainment: Folies-Bergère, Mistinguett
demonstrating his versatility and adaptability as an advertising artist.
Cappiello and His Printers
Leonetto Cappiello's career as a poster artist spanned from 1900 to the 1930s. He formed a particularly strong partnership with the Vercasson printing house, working closely with them from the late 1890’s until the early 1920s. Following this, Cappiello continued to collaborate with various printing houses while also establishing a significant relationship with the Devambez publishing house. In 1921, he signed an exclusive contract with Devambez that lasted until 1936, a period marked by some of his most iconic poster creations.
The combination of Cappiello's artistic vision and the technical expertise of these printers was instrumental in the creation of his enduring body of work.
Cappiello's posters not only sold products but also became iconic cultural artifacts, reflecting the spirit of the Belle Époque and the Roaring Twenties and Thirties (Art Deco).
Beyond his commercial success, Cappiello was also a skilled painter and illustrator. His artistic talent extended to other mediums, showcasing his versatility as an artist.
Leonetto Cappiello passed away in Cannes on February 2, 1942, at the age of 66. His legacy, however, lives on through his enduring posters, which continue to inspire and influence advertising and design to this day.
About Us: Moufflet & C° - Paris Fine Arts
We have been dealing in art, antiques and vintage posters for more than 50 years and, upon request, we are very happy to provide you with Certificate of Authenticity.
- Creator:Leonetto Cappiello (Artist)
- Dimensions:Height: 63 in (160 cm)Width: 47.25 in (120 cm)Depth: 0.04 in (1 mm)
- Style:Belle Époque (In the Style Of)
- Materials and Techniques:
- Place of Origin:
- Period:
- Date of Manufacture:1938
- Condition:Wear consistent with age and use. This poster is linen backed and mounted on acid free paper.
- Seller Location:SAINT-OUEN-SUR-SEINE, FR
- Reference Number:1stDibs: LU7066240720632
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
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By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Poster for Dupont d'Isigny Biscuit by Leonetto Cappiello dating from 1933.
Artiste : Leonetto Cappiello
Titre : Biscuit Dupont d’Isigny
Date : 1933
Dimensions : 21.4 x 29 cm
Imprimeur : Devambez Editeur
Matériaux et techniques : lithographie en couleur sur papier.
Marouflage : oui.
État : A (Désigne une affiche en très bon état. Les couleurs sont fraîches et il n’y a pas, ou très peu, de pertes de papier. S’il y a des imperfections elles sont marginales et imperceptibles).
Details :
Affiche commanditée par l’imprimerie Devambez pour promouvoir leur impression : « Devambez editeur, les affiches qui font vendre ». Affiche réalisée par Cappiello en 1933.
Créée en 1889 par Messieurs Dupont et Roussel, la société Dupont d’Isigny est l’un des plus anciens confiseurs français. L’activité de la société débute par la production et le négoce de beurre d’Isigny. A partir de 1894, sur le site de la Cambe (14), elle devient une laiterie spécialisée dans la production de lait, de beurre et de fromages. En 1932, l’activité se diversifie avec la fabrication de biscuits et des fameux caramels.
Leonetto Cappiello est un peintre, illustrateur, caricaturiste et affichiste italien, naturalisé français en 1930. Sa carrière d'affichiste commence en 1900 et se poursuit jusqu'aux années 1930. Il reste fidèle à l'imprimerie Vercasson jusqu'au début des années 1920, poursuit chez les Imprimeries réunies et commence, à la même période, à travailler régulièrement pour l'éditeur Devambez, avec qui il signe, de 1921 à 1936, un contrat d'exclusivité.
About Leonetto Cappiello, The Father of Modern Advertising
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form.
Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries:
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--
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Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Food Poster for Biscotines Union dating from 1906 by Leonetto Cappiello.
Leonetto Cappiello (1875 - 1942), was born in Livorno, ...
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Cappiello, Original Alcohol Poster, Cognac Monnet, Salamander, Liquor, Sun, 1927
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Alcohol Poster for Cognac Monnet dating from 1927 by Leonetto Cappiello.
Artist: Leonetto Cappiello (1875 - 1942)
Title: ..Du soleil dans un verre.. Cognac Monnet
Date: 1927
Size: 52 x 78.7 in / 132 x 200 cm
Printer : Les nouvelles affiches Cappiello – Les Ateliers d’art Devambez, 32 Rue Beaujon_Paris
Materials and Techniques: Colour lithograph on paper
Linen backing: Yes
Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable).
Details:
Poster for the promotion of Cognac Monnet.
Maison Monnet was founded in 1838. In 1897, Jean-Gabriel Monnet chose the emblem of the salamander to decorate his bottles. The salamander is a mythical animal with the power to triumph over flames.
Leonetto Cappiello is an Italian painter, illustrator, caricaturist and poster artist, naturalized French in 1930. His poster career began in 1900 and continued until the 1930s. He remained loyal to the Vercasson printing press until the early 1920s , continues with “Les Imprimeries Réunies” and begins, at the same period, to work regularly for the publisher Devambez, with whom he signs, from 1921 to 1936, an exclusive contract.
About Leonetto Cappiello, The Father of Modern Advertising
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form.
Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries:
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$11,349
Free Shipping
Leonetto Cappiello, Original Vintage Alcohol Poster, Bitter Campari, Clown, 1921
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Alcohol Poster for Bitter Campari dating from 1921 by Leonetto Cappiello.
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Materials and Techniques: Colour lithograph on paper
Linen backing: Yes
Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable).
Details:
Poster to promote the Campari.
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