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Cappiello, Original Vintage Poster, Mossant Hat, Gloves, Gentleman dressing 1938

About the Item

Original Vintage Poster for Mossant Hats dating from 1938 by Leonetto Cappiello. Artist: Leonetto Cappiello Title: Mossant Date: 1938 Size: 47.25 X 63 in / 120 X 160 cm Printer : Editions Nouvelles Cappiello, EDIMO, 15 rue Galvani - Paris Materials and Techniques: Colour lithograph on paper Linen backing: Yes Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable). Additional Details: The headquarters Mossant was founded in 1833 by Casimir Mossant. The company is developing thanks in particular to the development of the railway, which allows for distant supplies and expeditions. In the 1920s, the firm Mossant is at its peak. The factory employs 1,200 workers and produces up to 2000 hats per day, nearly half of which is in the United States. After 1929, the economic crisis affected exports and the company diversified its production of felt (bags, berets, ...). Hat manufacturing activity declined and, in the 1950s, the factory's activity was converted into apparel until 1985, when the company was wound up. About Leonetto Cappiello, The Father of Modern Advertising Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist. Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form. Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form. The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries: Food and Beverage: Campari, Cinzano, Café Martin, Kub, Chocolat Klaus, Oxo, Maurin Quina Other Products: Parapluie Revel, Poudre de Luzy, Le Nil, Mossant Entertainment: Folies-Bergère, Mistinguett demonstrating his versatility and adaptability as an advertising artist. Cappiello and His Printers Leonetto Cappiello's career as a poster artist spanned from 1900 to the 1930s. He formed a particularly strong partnership with the Vercasson printing house, working closely with them from the late 1890’s until the early 1920s. Following this, Cappiello continued to collaborate with various printing houses while also establishing a significant relationship with the Devambez publishing house. In 1921, he signed an exclusive contract with Devambez that lasted until 1936, a period marked by some of his most iconic poster creations. The combination of Cappiello's artistic vision and the technical expertise of these printers was instrumental in the creation of his enduring body of work. Cappiello's posters not only sold products but also became iconic cultural artifacts, reflecting the spirit of the Belle Époque and the Roaring Twenties and Thirties (Art Deco). Beyond his commercial success, Cappiello was also a skilled painter and illustrator. His artistic talent extended to other mediums, showcasing his versatility as an artist. Leonetto Cappiello passed away in Cannes on February 2, 1942, at the age of 66. His legacy, however, lives on through his enduring posters, which continue to inspire and influence advertising and design to this day. About Us: Moufflet & C° - Paris Fine Arts We have been dealing in art, antiques and vintage posters for more than 50 years and, upon request, we are very happy to provide you with Certificate of Authenticity.
  • Creator:
  • Dimensions:
    Height: 63 in (160 cm)Width: 47.25 in (120 cm)Depth: 0.04 in (1 mm)
  • Style:
    Belle Époque (In the Style Of)
  • Materials and Techniques:
  • Place of Origin:
  • Period:
  • Date of Manufacture:
    1938
  • Condition:
    Wear consistent with age and use. This poster is linen backed and mounted on acid free paper.
  • Seller Location:
    SAINT-OUEN-SUR-SEINE, FR
  • Reference Number:
    1stDibs: LU7066240720632

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