Leonetto Cappiello, Original Vintage Alcohol Poster, Bitter Campari, Clown, 1921

Original Vintage Poster for Chest Rub Thermogene dating from 1940 by Leonetto Cappiello. Artist: Leonetto Cappiello (1875 - 1942) Title: Le Thermogène Date: 1940 Size: 28.6 x 38.4 in / 79,6 X 120 cm Printer : DEHON & Cie. Valenciennes_Paris Materials and Techniques: Colour lithograph on paper Linen backing: Yes Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable). Details: Poster for the promotion of Thermogene, a medical product that creates heat. "The Thermogene generates heat and fights: coughs, rheumatism, side points etc ..." This poster is a 1940 reissue from the original 1909 poster...

Original Vintage Alcohol Poster for Champagne Delbeck dating from 1902 by Leonetto Cappiello. Artist: Leonetto Cappiello (1875 - 1942) Title: Champagne Delbeck Date: 1902 Size: 33 x 54.5 in / 96.5 x 138.5 cm Printer : Imp. Vercasson, 43 rue de Lancry, Paris Materials and Techniques: Colour lithograph on paper Linen backing: Yes Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable). Details: Advertising poster produced by Leonetto Cappiello for Delbeck champagne in 1902. This is one of three Cappiello posters on the theme of Champagne. Champagne Delbeck is a Champagne House located in Reims (Marne) and founded in 1832 by Félix-Désiré Delbeck. In 1838, the house "Delbeck et Cie" became "the exclusive patented supplier" of the Court of France. In the history of Champagne, it is the only house to have received authorization to bear the "royal privilege" symbolized by the three fleur-de-lys on its labels. About Leonetto Cappiello, The Father of Modern Advertising Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist. Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form. Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form. The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries: Food and Beverage: Campari, Cinzano, Café Martin...

Original Vintage Food Poster for Biscotines Union dating from 1906 by Leonetto Cappiello. Leonetto Cappiello (1875 - 1942), was born in Livorno, ...

Original vintage Poster for Biscuits Pernot by Leonetto Cappiello dating from 1905. Leonetto Cappiello (1875 - 1942) was born in Livorno, Italy, and spent most of his adult life i...

Original vintage poster Bitter Campari Spiratello Leonetto Cappiello 1921 oversize Condition backing / material: Linen (backed on acid-free paper and cotton canvas) Printer, publis...

Original vintage poster Bitter Campari Spiratello Leonetto Cappiello 1921 oversize Condition backing / material: Linen (backed on acid-free paper and c...

Iconic Italian liqueur brand Campari hired the renowned French-Italian poster designer Leonetto Cappiello to create a number of varied designs across the early part of the 20th centu...

Original antique alcohol drink advertising poster for the Italian aperitif Bitter Campari featuring an iconic design by the renowned poster artist Leonetto Cappiello (1875-1942) depi...