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Original Vintage Poster-R. Auger-Trusion Ford Model Aa-Cars-Fordism, c.1927
About the Item
Original Vintage Poster-R. Auger-Trusion Ford Model Aa-Cars-Fordism, c.1927
Poster for new Ford Model AA trucks, produced between 1927 and 1932, to replace the outdated TT model.
Additional Details:
Materials and Techniques: Colour lithograph on paper
Color: Blue, White, Green, Red
Features: Signed
Subject: Cars, Trucks
Original/Licensed Reprint: Original
Franchise: Cars
Style: Art Deco
Type: Poster
Size: Medium (up to 36in.)
Size (w x h): 31.3 x 46.7 in / 79.5 x 118.5 cm
Printer: Les Ateliers A.B.C. Paris
Linen backing: Yes
Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable).
- Creator:Raoul Auger (Illustrator)
- Dimensions:Height: 46.86 in (119 cm)Width: 31.5 in (80 cm)Depth: 0.4 in (1 cm)
- Style:Art Deco (In the Style Of)
- Materials and Techniques:
- Period:
- Date of Manufacture:circa 1927
- Condition:
- Seller Location:SAINT-OUEN-SUR-SEINE, FR
- Reference Number:Seller: 2237754748141stDibs: LU7066230392622
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- ShippingRetrieving quote...Ships From: SAINT-OUEN-SUR-SEINE, France
- Return PolicyA return for this item may be initiated within 14 days of delivery.
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Maison Monnet was founded in 1838. In 1897, Jean-Gabriel Monnet chose the emblem of the salamander to decorate his bottles. The salamander is a mythical animal with the power to triumph over flames.
Leonetto Cappiello is an Italian painter, illustrator, caricaturist and poster artist, naturalized French in 1930. His poster career began in 1900 and continued until the 1930s. He remained loyal to the Vercasson printing press until the early 1920s , continues with “Les Imprimeries Réunies” and begins, at the same period, to work regularly for the publisher Devambez, with whom he signs, from 1921 to 1936, an exclusive contract.
About Leonetto Cappiello, The Father of Modern Advertising
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form.
Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries:
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