Genny Italy 1990s Satin Gold Etruscan BraceletItem Status:
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Genny Italy 1990s Satin Gold Etruscan Bracelet
A wonderful ancient Etruscan inspired bracelet by Italian fashion house Genny circa 1990. The bracelet is comprised of four large 1.38 inch diameter pierced and bead work design lightly domed disks. They are attached by .32 of an inch small round link with a .5 inch large jump ring clasp on one end. Each large round link is lightly domed on the face with the Etruscan design and on the solid satin gold back. The last link with jump ring has Script letter "G" for Genny in the middle fo the design. On the back of the same link is an oval signature plaque with the same script letter "G" and "Made in Italy" in block letters. Laid flat the bracelet measures 8 inches long with a wearable length of 7.75 inches in length. Very very fine condition. Named after their first-born child, Genny was the brainchild of Arnoldo and Donatella Girombelli, who founded the company in 1961. Genny Holding SpA then became one of Italy's foremost fashion companies, designing, manufacturing, and distributing its own ranges including Genny, Genny Due, Complice, Byblos, and others. From relatively humble origins as a small clothing factory based in Ancona, Italy, the company was operating at an industrial scale by 1968. During the 1970s it experienced rapid growth when its founder made radical changes in the company structure, steering it towards a more fashionable product in terms of garment styling. These changes did not, however, alter the company's original commitment to the production of high quality, predominantly tailored garments. As an early protagonist of the "Made in Italy" label, Genny assumed a leading role during the 1970s when the Italian fashion industry took its first steps toward becoming a serious competitor with French ready-to-wear fashion. Genny's earliest working relationship with an outside designer was with the young, virtually unknown Gianni Versace who designed his first collection for Genny in 1974. Versace was also responsible for designing the early Byblos collections, a younger range introduced in 1973 to complement the classic Genny image.After the death of Arnoldo Girombelli in 1980, his wife, Donatella, assumed a leading role in the company and chaired its board of directors. Described by fashion retail entrepreneur Roberto Devorik as "a rare catalyst for design talent," Donatella Girombelli continued her husband's policy of employing top designers to create lines for the Genny labels, and have included a who's who of top designers like Stefano Dolce, Domenico Gabbana, Alan Cleaver, and Keith Varty.
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