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Joseph Christian LeyendeckerKuppenheimer Good Clothes1923
1923
$225,000
£170,893.04
€196,558.26
CA$314,369.10
A$350,557.12
CHF 182,905.76
MX$4,301,468.01
NOK 2,328,098.95
SEK 2,205,823.19
DKK 1,466,986.95
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About the Item
Medium: Oil on Canvas
Dimensions: 28.00" x 21.00"
Signature: Unsigned
Literature: The Saturday Evening Post, June 14, 1923, illustrated as Kuppenheimer Clothing Company advertisementLaurence S. Cutler and Judy Goffman Cutler, J.C. Leyendecker: American Imagist, New York, 2008, p. 91, illustrated in color p. 92
Notes: The Kuppenheimer Clothing Company used this painting as an advertisment for its men's clothing. The advertisement printed in the 1923 Saturday Evening Post, accompanied by the tagline "When you decide to buy a better suit than you ever owned before buy Kuppenheimer Good Clothes, an investment in good appearance." J.C. Leyendecker was credited for creating American icons out of the fashionably styled and dressed men and women appearing in magazines, newspapers, and store windows throughout the country.
Exhibitions: It's a Man's World, Illustration Art by and for Men: November 14-17 2012, Illustration House NYC, The National Arts Club NYC Jan 6- 19 2013
- Creator:Joseph Christian Leyendecker (1874 - 1951, American)
- Creation Year:1923
- Dimensions:Height: 28 in (71.12 cm)Width: 21 in (53.34 cm)
- Medium:
- Period:
- Condition:
- Gallery Location:Fort Washington, PA
- Reference Number:Seller: 9431stDibs: LU38431548253
Joseph Christian Leyendecker
Joseph Christian "J.C." Leyendecker was born in Germany in 1874. He immigrated to the United States with his family in 1882. His eldest brother, Adolph, became a prominent stained glass artist, and Joe, as he was called, had an early artistic calling.
After studying at the Chicago Art Institute under John H. Vanderpoel, J.C. Leyendecker enrolled at the Académie Julien in 1896, where he studied for a year with his younger brother Frank in the Beaux-Arts tradition. During his time there, he was exposed to and influenced by the works of Art Nouveau painters and printmakers Henri de Toulouse-Lautrec, Jules Chéret and Alphonse Mucha, with whom he formed a strong friendship. The next year, he staged his first one-man exhibition at the Salon du Champ-de-Mars and made the auspicious acquaintance of Paul Gauguin.
In 1898, Leyendecker produced the first of 48 covers for Collier’s magazine. The next year, he painted his first cover for The Saturday Evening Post magazine, which was the beginning of a 44-year association with that esteemed publication. Throughout his career, he would also paint covers for Life magazine, illustrations for a library of books, and transform advertising for such companies as B. Kuppenheimer & Co. and Interwoven Socks. His work for Arrow Shirt is the most well-known and beloved.
Using his lover and manager, Charles Beach, as a model, Leyendecker created the ultimate image of modern American masculinity. His work for Kuppenheimer, also known as the House of Kuppenheimer, is just as iconic. Founded in 1876, the company became the manufacturer of uniforms for the United States Army during World War I. Thanks to Leyendecker's advertising, the firm became synonymous with the ultimate in male taste and desirability.
Unfortunately, near the end of his career, as Leyendecker’s associations with Collier’s and The Saturday Evening Post came to an end, his work fell into obscurity. When he died in 1951, his great friend Norman Rockwell, who commemorated their relationship in his painting Waiting for the Art Editor, served as one of his pallbearers.
Find original J.C. Leyendecker prints and paintings on 1stDibs.
(Biography provided by M.S. Rau)
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Located in Fort Washington, PA
Original advertisement for Kuppenheimer Clothing, featuring a jockey on a race horse and a well-dressed gentleman in a suit
This illustration for Kuppenheimer Clothes appeared in various advertisements and promotional materials in 1926 and 1927, such as the cover of a race-themed Kuppenheimer advertising booklet, as well as the interior page of the Kuppenheimer Spring & Summer 1926 brochure, where the associated caption states: “This double-breasted, with slender hips and broad Curvette shoulders, will be quite the thing with stylish young fellows this spring – especially in the new shades of Ambertone and Silvertone.” A wood-engraving of the image was completed by Jacob Sander for use in newspapers in 1926. Engravings like this were often created to eliminate the difficulties associated with half-tone production on the poor quality newspaper stock.
The present work showcases the artist’s ability to capture an idealized vision of male beauty. The rich colors and textures of the fabrics applied with Leyendecker’s signature painterly technique further enhance the appeal of the clothing the picture advertises.
In the early spring of 1926, in preparation for upcoming Kuppenheimer advertising projects, J.C. Leyendecker visited the Aqueduct Racetrack horse racing facility in Queens, New York. He was directed to the legendary trainer ‘Dick’ (Herbert John Thompson), who was training the horse named Bubbling Over, who would become the model or the horse pictured...
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