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Achille Luciano Mauzan
Bonomelli Vermouth Bianco original vintage aperitif poster

1922

$7,000

About

In 1921, two poster titans, Leonetto Cappiello and Achille Mauzan, organized a world-class joint exhibition in Milan. They both were prodigies - Cappiello became the king of the poster in Paris in the early 1900s, while Mauzan created a staggering 1500 silent movie posters in Milan. Once Mauzan turned to product advertising in 1920, his approach was clearly influenced by Cappiello -- but his style, if it could be imagined, was considered zanier and more shocking, often including eye-catching electric color. Mauzan created this rare, irresistible poster for a wine maker a year after the joint exhibition and reveals his close affinity to Cappiello. The caricature of an old man hiking up his robe while squishing grapes is unforgettably playful, while making the point that Bonomelli’s old recipes are still respected.

Details

  • Creator
    Achille Luciano Mauzan (1883 - 1952, Italian)
  • Creation Year
    1922
  • Dimensions
    Height: 54 in. (137.16 cm)Width: 37.5 in. (95.25 cm)
  • Medium
  • Period
  • Condition
    This poster is in excellent condition with no noticeable defects. It is linen backed.
  • Gallery Location
    Boston, MA
  • Reference Number
    1stDibs: LU133225571612

Shipping & Returns

  • Shipping
    $45 Standard Parcel Shipping
    to United States 0, arrives in 8-10 days.
    We recommend this shipping type based on item size, type and fragility.
    Ships From: Boston, MA
  • Return Policy

    A return for this item may be initiated within 7 days of delivery.

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About the Seller
5 / 5
Located in Boston, MA
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