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(Attributed to) Jules Cheret"Emilienne d’Alencon" from Les Maitres de l'Affiche1898
1898
$400
£310.90
€352.02
CA$571.52
A$622.25
CHF 325.80
MX$7,469.12
NOK 4,111.84
SEK 3,855.55
DKK 2,628.76
About the Item
CHERET, JULES
(1836 - 1932)
"Emilienne d’Alencon"
Original lithograph from “Les Maitres de L’Affiche” series
Printed by Imprimerie Chaix, Paris
Bearing MDL stamp lower right, from issue #29, 1898. Plate #113
Unframed Size: 11 3/8 x 15 3/4”
The “Les Maitres de l’Affiche” series was offered as a subscription series to collectors every month for 60 months, from December 1895 through November 1900. The “Maitres de l’Affiche,” were issued as separate numbered sheets, referred to as “plates”. They were numbered, with the printers name “Imprimerie Chaix,” in the margin at the bottom left hand corner, “PL.1” to “PL.240.” In the margin at the bottom right hand corner of each, is a blind embossed stamp from a design of Cheret’s. The smaller format and the fact the “Maitres” were a paid subscription series, allowed Imprimerie Chaix to use the latest state of the art printing techniques, not normally used in the large format posters due to cost. A very high quality of paper was used, where as the large format posters were printed on lesser quality newsprint, due to cost and a short expected life span. This explains why the quality of the printing, in the “Maitres de l’Affiche,” usually far exceeds that of their larger counterparts.
“The achievement of Cheret was to create a world of explosive happiness, and to paste it on the walls of Paris. As a painter he will be remembered for what Huysmans calls his ‘spirit of nervous gaiety’, as a lithographer for his superb technique, and as a poster artist for being the ancestor of all modern advertising.” (Abdy p.36)
Jules Chéret is considered the father of the modern poster. Born in Paris, he studied lithography, which was, at that time, a new, more economical method of reproducing colored designs. His research into this revolutionary process took him to London until 1866. He then returned to Paris and set up his own shop where he began printing theatrical posters. Chéret used these lithographic techniques to create lively, mobile images. His sense of design, his free-hand style, and his ability to smoothly incorporate written messages into his pictures were skills that combined to produce posters that attracted immediate attention and interest. Like Toulouse-Lautrec after him, Chéret was influenced by the Post-Impressionists and by Japanese prints. He used more detail, and depicted inviting, unframed scenes of figures caught in mid-action. Chéret’s posters contained an unusually large amount of lettering, which brought the advertising component of his designs into prominence. His principles of good poster design influenced Toulouse-Lautrec, and paved the way for the many other poster artists of the day
- Creator:(Attributed to) Jules Cheret (1836 - 1932, French)
- Creation Year:1898
- Dimensions:Height: 15.75 in (40.01 cm)Width: 11.225 in (28.52 cm)Depth: 1 in (2.54 cm)
- More Editions & Sizes:Unknown edition sizePrice: $400
- Medium:
- Period:
- Condition:
- Gallery Location:Hinsdale, IL
- Reference Number:Seller: 17201stDibs: LU138427289992
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