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Leonetto CappielloCirca 1920 Original poster by Cappiello - Les Pansements "La Croix Soleil"Circa 1920
Circa 1920
$1,802.14
£1,319.72
€1,500
CA$2,453.16
A$2,749.68
CHF 1,431.68
MX$33,574.72
NOK 18,177.08
SEK 17,230.23
DKK 11,415.46
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About the Item
Leonetto Cappiello, a pioneering figure in the world of poster art, left an indelible mark on advertising through his innovative and captivating designs. Among his exceptional creations, one poster shines brightly: the original advertisement for "Les Pansements La Croix Soleil." This artwork not only promotes a medical product but also showcases the brilliant artistic vision of Cappiello.
Cappiello, renowned for his groundbreaking approach to poster design, possessed a distinctive style characterized by bold colors, striking compositions, and a keen understanding of visual communication. His work spanned various forms of art, including illustration, printmaking, and advertising.
The original poster for "Les Pansements La Croix Soleil" exemplifies Cappiello's artistic genius. With vibrant hues and a dynamic composition, the poster transforms a seemingly mundane subject—bandages—into a captivating work of art. Cappiello's ability to infuse everyday objects with vivacity and appeal is evident in this piece, where bandages take center stage in a visually striking manner.
The "La Croix Soleil" bandages, through Cappiello's artistry, become more than just medical supplies; they become symbols of healing, comfort, and protection. The poster serves as a bridge between the practical world of healthcare and the realm of imagination and aesthetics.
Cappiello's poster for "Les Pansements La Croix Soleil" is a testament to his belief in the power of simplicity and direct messaging. The bold visual impact of the poster immediately conveys its message: here is a product that can mend and soothe. Cappiello's knack for distilling complex ideas into straightforward, eye-catching visuals is one of his enduring legacies.
The poster has not only left a mark on the world of advertising but also become a collectible art piece. Original copies of Cappiello's works, including the one for "Les Pansements La Croix Soleil," are highly sought after by art enthusiasts and collectors. They represent a time when commercial art was elevated to the status of fine art.
Medical - Humanitarian - Hygiene
Always require
Devambez Paris
- Creator:Leonetto Cappiello (1875 - 1942, French)
- Creation Year:Circa 1920
- Dimensions:Height: 45.67 in (116 cm)Width: 29.93 in (76 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:Very good condition, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792213098862
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
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