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Milton GlaserMilton Glaser's original poster for The New Mechanic Baltimore Center1879
1879
$1,072.33
£795.39
€900
CA$1,468.39
A$1,632.56
CHF 854.55
MX$20,022.86
NOK 10,880.57
SEK 10,272.55
DKK 6,850.42
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About the Item
An icon of American graphic design, Milton Glaser lent his visionary aesthetic to this 1979 poster celebrating the Morris A. Mechanic Theatre in Baltimore, known here as “The New Mechanic.” With its bold geometry, expressive typography, and surreal imagery, the poster reflects Glaser’s inimitable blend of theatrical flair and design sophistication.
The image exudes a kinetic sense of modernism—anchored by a vividly stylized human figure, possibly mechanical or masked, set against a stark white background. This character embodies both the mechanization of modern life and the drama of the performing arts—a fitting duality for a venue that became a hub for Broadway touring productions and avant-garde performances alike.
Commissioned to promote the Baltimore Center for Performing Arts, the work situates the Mechanic Theatre not only as a physical space but as a creative crucible in the heart of Baltimore’s cultural life. Glaser's signature is clear in the vibrant palette, intelligent play of scale, and a sense of theatricality that turns viewers into participants.
Today, this poster is a poignant artifact of a vanished landmark—the Mechanic Theatre was demolished in 2014. Yet Glaser’s poster endures as a brilliant tribute to an era of bold cultural investment, and as a testament to the power of design to immortalize architecture, memory, and art itself.
Exhibition - Show - United States
Morris A. Mechanic Theater
- Creator:Milton Glaser (1929 - 2020, American)
- Creation Year:1879
- Dimensions:Height: 35.83 in (91 cm)Width: 24.02 in (61 cm)
- Medium:
- Period:
- Condition:Very good condition.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792216391962
Milton Glaser
Milton Glaser may be best known for a 1977 doodle that became his hometown’s unofficial slogan: I ♥️ NY. But the Bronx-born graphic designer had many other successes during his nearly 70-year career, including iconic posters and prints and cofounding the groundbreaking design firm Push Pin Studios.
In the 1950s, American graphics tended toward a Swiss-influenced precision. Glaser, however, pulled from the whole of art history for his designs, inspired by his studies with the painter Giorgio Morandi while on a Fulbright scholarship in 1952. His famous Bob Dylan poster, a landmark of the psychedelic age, was inspired by a Marcel Duchamp self-portrait and the jewel-like colors of Islamic art.
A cofounder of New York magazine, Glaser went on to design for scores of other publications, and in 2009 he was awarded the National Medal of Arts.
In an instance of life imitating art, Glaser was asked to create the promotional posters for the final season of Mad Men, which aired in 2014 and 2015. “I could have walked in the door of that firm,” the designer told the New York Times of the fictional Sterling Cooper & Partners. “I knew those people.”
“There are three responses to a piece of design — yes, no and wow!” he said. “Wow is the one to aim for.” Glaser rarely, if ever, missed the mark. He died of a stroke in 2020.
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WE ♥ MILTON
The career of legendary graphic designer Milton Glaser has been varied and vast, from co-founding New York magazine and devising the iconic I ♥ NY logo in the 1960s and '70s up through creating the Brooklyn Brewery logo and Mad Men posters. And today, at age 86, he's still producing thoughtful, impactful and singular work.
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