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General IdeaArt Against AIDS1989
1989
$2,500
£1,919.89
€2,200.17
CA$3,519.38
A$3,942.49
CHF 2,054.39
MX$48,090.20
NOK 26,106.65
SEK 24,616.71
DKK 16,421.49
About the Item
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.
The group was both prolific and multi-disciplinary long before it became derigueur. They worked across a wide range of media including photography, sculpture, painting, mail art, video, installations, multiples, and performance.
With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism.
At the onset of the AIDS crisis in the early 1980s, the illness and the apathy/ignorance toward it became a dominant motif culminating in this work (and its multitude of incarnations).
This iconic motif is perhaps their most distinctive imagery, reimagined here with the colors of the German flag. Appropriating Robert Indiana’s “LOVE”, General Idea subverted his iconic work to read "AIDS" while using the same font and arrangement of letters.
Two of the members, Felix Partz and Jorge Zontal, died of AIDS in 1994. General Idea's surviving member, AA Bronson, continues to practice as an independent artist and oversees the representation, exhibition, and reedition of General Idea’s work internationally.
Questions about this piece? Contact us.
Visit our Toronto gallery on Thursdays or by appointment.
AIDS ("Art Against AIDS")
1989-1990
Silkscreen
Signed by the artist
33"H 25.25"W (work)
36.5 H 26.5"W (framed)
Very good condition.
- Creator:
- Creation Year:1989
- Dimensions:Height: 33 in (83.82 cm)Width: 25.25 in (64.14 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:Very good condition.
- Gallery Location:Toronto, CA
- Reference Number:Seller: 08-241stDibs: LU215215051702
General Idea
General Idea was commissioned by the Toronto Stock Exchange to install a work/mural. Shortly after the TSX published two prints, a lithograph poster and a limited edition print. However, most of the edition was destroyed/thrown away, when they moved from the trading floor at the TD Centre to their offices. As a result, the work has almost achieved mythological status amongst General Idea collectors.
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View AllAIDS
By General Idea
Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant cont...
Category
1980s Conceptual More Prints
Materials
Screen
$2,500
AIDS
By General Idea
Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant cont...
Category
1980s Pop Art Prints and Multiples
Materials
Screen
$9,200
Passion Over Reason
By General Idea
Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.
The group was both prolific and multi-disciplinary long before it became de rigueur. They use photography, sculpture, painting, mail art, video, installation, multiples, and performance.
With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism.
Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles.
This print comes from "Fear Management": a set of 8 prints...
Category
1980s Post-Modern Figurative Prints
Materials
Screen
Cornucopia
By General Idea
Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.
The group was both prolific and multi-disciplinary long before it became de rigueur. They use photography, sculpture, painting, mail art, video, installation, multiples, and performance.
With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism.
Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles.
This print comes from "Fear Management": a set of 8 prints...
Category
1980s Post-Modern Figurative Prints
Materials
Screen
The Honeymoon is Over
By General Idea
Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.
The group was both prolific and multi-disciplinary long before it became de rigueur. They with photography, sculpture, painting, mail art, video, installation, multiples, and performance.
With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism.
Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles.
This print comes from "Fear Management": a set of 8 prints that celebrates some of General Idea's defining and most beloved motifs by situating them on a crest. This showcases their clever blend of historical fantasy and invented patrimony.
Many of these self-mythologizing crests debuted in 1986 during their exhibition at the Albright-Knox Art Gallery in Buffalo entitled: The Armoury of the 1984 Miss General Idea Pavillion.
This series is a defining example of one of General Idea's most iconic motifs, the crest, which showcases their clever blend of historical fantasy and invented patrimony.
Centered on a handpainted background, "The Honeymoon...
Category
1980s Post-Modern Figurative Prints
Materials
Screen
EYEYEYE
By General Idea
Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.
The group was both prolific and multi-disciplinary long before it became de rigueur. They with photography, sculpture, painting, mail art, video, installation, multiples, and performance. While the medium frequently changed, General Idea early introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles.
(The EyeEye crest, for example, reappears in 1993 as a benefit print for the International Festival of Authors)
This print comes from "Fear Management": a set of 8 prints...
Category
1980s Post-Modern Figurative Prints
Materials
Screen
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