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Leonetto CappielloOriginal Antique French Poster, "Angelus Liquer", Leonetto Cappiello, Lithograph1907
1907
About the Item
Antar, artist: Leonetto Cappiello. Size: 25 x 20. Year: 1907. Archival linen backed in very good condition; ready to frame.
Original linen backed stone lithograph:
Original vintage advertising poster for Angelus Liqueur (Angelus Liquor) designed by the notable artist Leonetto Cappiello showing a young choir boy pulling onto the clapper of a giant bell with the image inserted inside a golden floral frame. Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm. Whether creating an advertisement for fashion, liquor or food, the Italian born Cappiello brought a sense of fun and laughter to every image he made. His poster characters dig into plates of pasta, pop open bottles of champagne, and walk in stylish clothing-usually portrayed with a sense of tremendous joy. A self taught artist, he headed to Paris in 1898 to join other artists of his period. He immediately started painting caricatures for the French publication Le Rire. This precipitated a string of assignments with the French newspapers. In 1900, he signed a contract to do poster designs for the poster publisher Vercasson. Gradually his style developed so that his images were created using solid lines and strong flat color. His contribution to poster design contemporized this popular art form. Inspired by Cassandre and other well-known poster designers, Cappiello became involved with the poster scene in Paris. He became a naturalized citizen of France in 1930 and retired to Grasse at age 66, having fulfilled his dream to be one of Europe’s most celebrated graphic artists. Poor condition, backed on board condition, bottom missing, holes, losses. Country: France, year of printing: 1907, designer: Leonetto Cappiello
- Creator:Leonetto Cappiello (1875 - 1942, French)
- Creation Year:1907
- Dimensions:Height: 25 in (63.5 cm)Width: 20 in (50.8 cm)Depth: 1 in (2.54 cm)
- More Editions & Sizes:25x20Price: $3,500
- Medium:
- Movement & Style:
- Period:
- Framing:Framing Options Available
- Condition:
- Gallery Location:Dallas, TX
- Reference Number:1stDibs: LU130127711252
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
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