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Victor MoscosoOriginnal psychedelic poster by Victor Moscoso - Hawaii Pop Rock Festival1967
1967
$2,962.87
£2,212.30
€2,500
CA$4,063.76
A$4,567.40
CHF 2,378.58
MX$55,550.85
NOK 30,436.85
SEK 28,863.10
DKK 19,031.52
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About the Item
Created by one of the true pioneers of psychedelic poster design, this original 1967 piece by Victor Moscoso captures a pivotal moment in the merging of counterculture, music, and graphic experimentation. Designed for the Hawaii Pop Rock Festival, this poster advertises an impressive lineup featuring Canned Heat, Country Joe and the Fish, Luke's Pineapple Store, Blues Crew, Tony Sonoda, and The Sunshine Company—all scheduled to perform at the iconic Waikiki Shell in Honolulu.
This festival, held during the height of the 1960s countercultural wave, exemplifies the spread of the San Francisco Sound and psychedelic ethos far beyond its mainland origins. Bands like Country Joe and the Fish and Canned Heat were key players in the American psychedelic and blues-rock scenes, known for their politically charged lyrics and improvisational performances. Their participation marked the growing cultural exchange between the West Coast and more remote stages like Hawaii—then becoming a haven for alternative lifestyles and creative experimentation.
Victor Moscoso, a trained painter and one of the central figures of the San Francisco poster movement, brought a revolutionary approach to design. His work was characterized by vibrating color combinations, flowing text, and a rejection of conventional readability in favor of immersive visual experience—often reflecting the sensory effects of psychedelic music and substances. This poster is a quintessential example of that era’s graphic language: disorienting, playful, and steeped in the energy of the underground.
The Waikiki Shell venue, nestled in Kapiolani Park near Diamond Head, provided a stunning open-air setting, allowing the vibrancy of 1960s music to resonate in a tropical landscape. The festival's poster is not only a promotional tool but also an artifact of the Summer of Love’s expansive reach, where peace, music, and rebellion fused into a global cultural moment.
Today, this piece is a coveted collectible, embodying the spirit of psychedelic design and the powerful role of graphic art in the evolution of modern music culture.
Music - Psychedelic - Surf - United States
Neon Pink
- Creator:Victor Moscoso (1936, Spanish)
- Creation Year:1967
- Dimensions:Height: 20.08 in (51 cm)Width: 14.18 in (36 cm)
- Medium:
- Period:
- Condition:Good condition.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792216169892
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