Thierry Mugler Purple Jacket - '90s

Fashion as sculpture, as avant-garde expression, as spectacle: Thierry Mugler’s career pushed the boundaries of what fashion design and clothing could mean.

Mugler, who went by Manfred in later years, founded his brand in 1973 with his first personal collection. By the late 1990s, he was more famous for his fragrances, thanks to the brand’s best seller Angel. But vintage Mugler dresses and gowns have recently returned to red carpets, worn by stars like Kim Kardashian, Cardi B and Hailey Bieber. 

Mugler’s penchant for performance, drama and costuming came from his background in ballet, having danced as a teenager with the Opéra national du Rhin in his hometown of Strasbourg, France. In the 1980s and ’90s, his couture shows were theatrical and futuristic, similar to those of his contemporaries Jean Paul Gaultier and Christian Lacroix.

In one of Mugler’s shows, the then-pregnant legendary supermodel Pat Cleveland (part of the coterie of glamorous muses associated with designer Halston) was suspended from the ceiling and then glided down the runway surrounded by clouds of smoke.

Mugler would become known for his immaculate tailoring as well as for his increasingly avant-garde designs that featured sharp cuts, sexy and fetishistic elements, an integration of metal and uniquely treated materials like PVC and leather. Recent years have seen Mugler’s archival designs, especially from his 1995 haute couture show, take center stage, coinciding with the resurgence of camp in fashion and the return of bodycon dresses.

The French cosmetics company Clarins SA acquired Mugler’s brand in 1997, and its founder stepped back from the label in 2002. The house’s roster of clients has included some of the most visionary figures in fashion, from David Bowie and Diana Ross to Beyoncé and Lady Gaga, and the founder’s influence on over-the-top fashion can be seen in the work of designers such as Jeremy Scott and Alexander McQueen.

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