The Cars in Posters, French Book by Thierry Favre, 2007

About the Item

L'Auto s'affiche (The Cars in Posters), French Book by Thierry Favre, 2007. Prefaced by Louis Schweitzer, this book unveils a formidable collection of graphic posters illustrating automobile history. This retrospective allows an understanding of artistic trends and the evolution of advertising while discovering manufacturers, luxury models, casual vehicles, trucks, coaches, and other racing cars. The golden age of the graphic poster began in 1880 in the railway tourism sector. The photographic poster has been successful and has dominated the market since the 1970s. The poster is related to the development of the automobile industry at the beginning of the 20th century. It expresses an advertising message but also becomes a mode of artistic expression in its own right. Thanks to the talent of artists like Pal, Mich, Vincent, Mauzan, Geo Ham, Kow, Cassandre, Savignac, and many others, the poster strikes the imagination of passers-by. It entertains, inspires dreams, and innovates. The graphic print expresses all the major artistic trends, from Art Nouveau to Art Deco. It is paradoxical to note that the woman's omnipresence in the image largely contributed to the birth of the myth of the Automobile. After World War I, the automotive landscape changed a lot. The 416 makes counted around 1910 disappeared for different reasons: non-competitiveness of assemblers, too rapid technical development, and damage correlated with the conflict. On the other hand, new brands resulting, in particular, from the formidable evolution of military aviation from 1915 to 1919 appear: Voisin, Farman, and Hotchkiss wanted to branch out from machine guns. Curiously, the big car companies made few or no cars during the war. Governments requisitioned them to produce shells, bombs, and tanks. But they have improved their production tool and suddenly have strengthened. Berliet, Citroën, Peugeot, Renault, and Unie in France, Audi and Mercedes Benz in Germany, and Austin and Morris in England are rationalizing and increasing their production. A new idea emerged: producing mid-range cars with less ostentatious luxury. It is hard to paint even an incomplete panorama - because only the big brands can afford designers like Cappiello, Falcucci, Vincent, and Hohlwein (in Germany) and produce high-quality posters. The medium-sized firms have good drawings published in L'illustration Magazine, which enjoyed great prestige in the 1920s. Most poster prints show Roadsters, Cabriolets, or Coupes with 2 to 4 seats or convertibles. Limousines are rather luxury and prestige products. Between 1920 and 1925, the posters became less complicated as the style evolved. More and more graphic representations appeared over the years and announced the artistic movement later called Art Deco. The women are still present, but it will show that they have taken their place at the wheel and bear witness to the upheaval in mentality and society. (extract from the book). This is a beautiful coffee table art book. Features: Title: L'Auto s'affiche. Author: Thierry Favre. Hardcover book with dust jacket. Language: French. Numerous full-color and black-and-white illustrations. 252 pages. Dimensions: 9.88 in x 12.19 in (25 x 31 cm). Publish in 2007 by Massin. The book is in good condition, with minor wear due to regular reading.

Similar to:

Modern History (Maker)

Dimensions:

Height: 12.19 in (30.97 cm)Width: 9.88 in (25.1 cm)Depth: 1 in (2.54 cm)

Style:

Modern (Of the Period)

Materials and Techniques:

Paper

Place of Origin:

France

Period:

2000-2009